The Apple Store Shopping Event

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The countdown has started up.

From 28 November until 1 December, get an Apple Gift Card up to £200 Footnote * when you buy an eligible product. Only at Apple.

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iPhone

Get an Apple Gift Card up to £60 Footnote * when you buy iPhone 16 or iPhone 16e.

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iPhone 16, ultramarine colour, multicoloured stars and dots in background

iPad

Get an Apple Gift Card up to £80 Footnote * when you buy iPad Air, iPad (A16) or iPad mini.

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Mac

Get an Apple Gift Card up to £200 Footnote * when you buy MacBook Pro (M4 Pro or M4 Max chip), MacBook Air, iMac or Mac mini.

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MacBook Pro, silver colour, black keyboard, multicoloured stars and dots in background

Apple Watch

Get a £40 Apple Gift Card Footnote * when you buy Apple Watch Series 11 or Apple Watch SE 3.

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AirPods

Get an Apple Gift Card up to £60 Footnote * when you buy AirPods Max, AirPods Pro 3 or AirPods 4.

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AirPods Max, wireless over-ear headphones, orange colour, multicoloured stars and dots in background

HomePod, white colour, multicoloured stars and dots in background

TV & Home

Get an Apple Gift Card up to £40 Footnote * when you buy HomePod or Apple TV 4K.

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Beats

Get an Apple Gift Card up to £40 Footnote * when you buy Beats Studio Pro, Powerbeats Pro 2, Beats Solo 4, Beats Studio Buds + or Beats Pill.

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Beats Studio Pro Wireless Headphones, navy colour, multicoloured stars and dots in background

iPad Air, starlight colour, attached to Magic Keyboard, white colour, multicoloured stars and dots in background

Accessories

Get a £20 Apple Gift Card Footnote * when you buy Magic Keyboard for iPad Air, Magic Keyboard Folio for iPad (A16) or Apple Pencil Pro.

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Even more reasons to shop with us.

Get credit with Apple Trade In.

Trade in your eligible device and get credit towards a new one.Footnote¹

Learn more

Shop with a Specialist.

Whether you shop in a store or online, our Specialists can help you pick something perfect.

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* Offer valid on qualifying purchases of eligible Apple products from 28 November 2025 to 1 December 2025 at a Qualifying Location. Offer subject to availability. While supplies last. Qualifying purchasers can receive a discount equal to the value of the eligible Apple Gift Card off the price of the Eligible Product. All items will be charged at checkout, including the eligible Apple Gift Card. Eligible Products purchased via financing from the Apple Store Online, the Apple Store app and 0800 048 0408 do not qualify for this promotion. This offer also cannot be combined with the Apple Employee Purchase Plan, education or business loyalty pricing. Some methods of payment are not accepted under this offer. See checkout for details. Additional restrictions apply. View full terms and conditions of offer here (opens in new window) .

Trade‑in values will vary based on the condition, year and configuration of your eligible trade‑in device. Not all devices are eligible for credit. You must be at least 18 years old to be eligible to trade in for credit or for an Apple Gift Card. Trade‑in value may be applied towards a qualifying new device purchase or added to an Apple Gift Card. Actual value awarded is based on receipt of a qualifying device matching the description provided when the estimate was made. In‑store trade‑in requires presentation of a valid photo ID. Offer may not be available in all stores, and may vary between in‑store and online trade‑in. Desktop computer trade‑in is currently only available online and some stores may have additional requirements. Apple or its trade‑in partners reserve the right to refuse, cancel or limit the quantity of any trade‑in transaction for any reason. More details are available from Apple’s trade‑in partner for trade‑in and recycling of eligible devices. Restrictions and limitations may apply.