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APPLE INTELLIGENCE

iPhone 16 Pro &
iPhone 16 Pro Max - APPLE INTELLIGENCE

From £41.62/mo. per month Footnote ** or £999

Buy - iPhone 16 Pro &
iPhone 16 Pro Max

APPLE INTELLIGENCE

iPhone 16 &
iPhone 16 Plus - APPLE INTELLIGENCE

From £33.29/mo.** or £799

Buy - iPhone 16 &
iPhone 16 Plus

NEW | APPLE INTELLIGENCE

iPhone 16e - NEW | APPLE INTELLIGENCE

From £24.95/mo.** or £599

Buy - iPhone 16e

iPhone 15 &
iPhone 15 Plus

From £29.12/mo.** or £699

Buy - iPhone 15 &
iPhone 15 Plus

COMPARE ALL MODELS

Which iPhone is right for you?

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All models.

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APPLE INTELLIGENCE

iPhone 16 Pro &
iPhone 16 Pro Max

iPhone 16 &
iPhone 16 Plus

Take a closer look

or £799

Buy

NEW | APPLE INTELLIGENCE

iPhone 15 &
iPhone 15 Plus

Which iPhone is right for you?

Explore all iPhone accessories.

Ways to save.

Right here at Apple.

Pay monthly at 0% APR. Plus, trade in to lower your monthly payments. Footnote **

APPLE TRADE IN

Get £140–£655 in credit towards iPhone 16 or iPhone 16 Pro when you trade in an iPhone 12 or higher. Footnote *

Whether you’re paying monthly or in full.

CERTIFIED REFURBISHED

Shop refurbished Apple products backed by a one-year warranty. - (opens in new window)

Ways to save.

Right here at Apple.

Pay monthly at 0% APR. Plus, trade in to lower your monthly payments. Footnote **

APPLE TRADE IN

Get £140–£655 in credit towards iPhone 16 or iPhone 16 Pro when you trade in an iPhone 12 or higher. Footnote *

Whether you’re paying monthly or in full.

CERTIFIED REFURBISHED

Shop refurbished Apple products backed by a one-year warranty.

Shopping guides.

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IPHONE SPECIALIST

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Apple Intelligence.
Write, express yourself and get things done effortlessly.

WATCH AND LEARN

How to pay monthly for iPhone.

Irene gives a quick overview on how monthly payments work.

WATCH AND LEARN

Here’s how to trade
in your iPhone.

Get a quick one-minute overview from David.

WATCH AND LEARN

Use Quick Start to set up and transfer data.

Watch Stephen’s one-minute overview on how easy it can be.

WATCH AND LEARN

How AppleCare+ protects your iPhone.

Get a quick one-minute overview from Emma.

PERSONAL SETUP

Set up your new iPhone with help from a Specialist.

Let us guide you through data transfer, the latest features and more, in online, one-to-one sessions.

SWITCH TO IPHONE

Switching from Android to iPhone is super simple. - (opens in new window)

Shopping guides.

Can’t decide? Start here.

IPHONE SPECIALIST

Shop one on one with a Specialist. Online or in a store.

Apple Intelligence.
Write, express yourself and get things done effortlessly.

PERSONAL SETUP

Set up your new iPhone with help from a Specialist.

Let us guide you through data transfer, the latest features and more, in online, one-to-one sessions.

SWITCH TO IPHONE

Switching from Android to iPhone is super simple.

Accessories.

Essentials that pair perfectly with your favourite devices.

Get even more attached to iPhone.

Snap on a case, wallet or wireless charger.

New

iPhone 16 Pro Silicone Case with MagSafe - Aquamarine - New

£49.00

iPhone 16 Clear Case with MagSafe

£49.00

New

iPhone 16e Silicone Case – Fuchsia - New

£39.00

iPhone FineWoven Wallet with MagSafe – Deep Blue

£59.00

New

Beats USB-C to USB-C Woven Cable (1.5 m / 5 ft) – Rapid Red - New

£18.99

Beats iPhone 16 Pro Case with MagSafe – Summit Stone

£49.00

Explore all MagSafe accessories.

Environment.

How iPhone makes a difference.

Environment.

How iPhone makes a difference.

APPLE 2030

Innovating for you.
With the earth in mind.

APPLE TRADE IN

Get credit for helping
save resources.

REFURBISHED IPHONE

A good choice for you
and your footprint.

DURABILITY

Enjoy your iPhone.
For longer.

RECYCLING

This robot gets the most
out of your old device.

The iPhone experience.

Designed to connect with everything Apple.

Explore iOS 18. Packed with new features for iPhone. - (opens in new window)

AIRPODS

Magic runs in the family. - (opens in new window)

APPLE TV+

Get 3 months of Apple TV+ free when you buy an iPhone. Footnote ° - (opens in new window)

APPLE FITNESS+

Get 3 months free when you buy an iPhone. Footnote ¹ - (opens in new window)

AIRTAG

A super-easy way to keep track of your stuff. - (opens in new window)

TODAY AT APPLE

Join us to discover the best of iPhone. - (opens in new window)

Get started or explore what’s new in free sessions at the Apple Store.

APPLE ONE

Bundle up to six Apple services. And enjoy more for less. - (opens in new window)

The iPhone experience.

Designed to connect with everything Apple.

Explore iOS 18. Packed with new features for iPhone.

AIRPODS

Magic runs in the family.

APPLE TV+

Get 3 months of Apple TV+ free when you buy an iPhone. Footnote °

APPLE FITNESS+

Get 3 months free when you buy an iPhone. Footnote ¹

AIRTAG

A super-easy way to keep track of your stuff.

TODAY AT APPLE

Join us to discover the best of iPhone.

Get started or explore what’s new in free sessions at the Apple Store.

APPLE ONE

Bundle up to six Apple services. And enjoy more for less.

Special stores.

Get specially designed pricing.

BUSINESS

From enterprise to small business, we’ll work with you. - (opens in new window)

Special stores.

Get specially designed pricing.

BUSINESS

From enterprise to small business, we’ll work with you.

* Trade‑in values will vary based on the condition, year and configuration of your eligible trade‑in device. Not all devices are eligible for credit. You must be at least the age of majority to be eligible to trade in for credit or for an Apple Gift Card. Trade‑in value may be applied towards a qualifying new device purchase or added to an Apple Gift Card. Actual value awarded is based on receipt of a qualifying device matching the description provided when the estimate was made. In‑store trade‑in requires presentation of a valid photo ID. Offer may not be available in all stores, and may vary between in‑store and online trade‑in. Desktop computer trade‑in is currently only available online and some stores may have additional requirements. Apple or its trade‑in partners reserve the right to refuse, cancel or limit the quantity of any trade‑in transaction for any reason. More details are available from Apple’s trade‑in partner for trade‑in and recycling of eligible devices. Restrictions and limitations may apply.

** Apple Retail UK Limited acts as the credit broker and not the lender. Pricing is before the application of a trade-in credit. Monthly pricing requires a 24-month instalment loan with 0% APR from Barclays Partner Finance, which is a trading name of Clydesdale Financial Services Limited, a member of the Barclays Group. Clydesdale Financial Services Limited is authorised and regulated by the Financial Conduct Authority (Financial Services Register no.: 311753). Registered in England. Registered under no.: 2901725. Registered office: 1 Churchill Place, London E14 5HP. Subject to application and status. Full terms apply.

Barclays Partner Finance Eligibility Criteria apply. On the date of the application, applicants must be aged 18 or over. You must have lived permanently in the UK for the last three years (i.e. must provide 3 years of UK address history or up to the last 3 UK addresses). You must have a UK bank account from which direct debits can be taken, and a valid UK mobile number and email address are mandatory for applying for a finance application. If you do not have a valid email address, you will not be able to apply for the finance. You must not be subject to Bankruptcy or a Debt Relief Order (or Scottish equivalent). You must also be either in permanent employment which provides regular sustainable income of at least £6,000 per year, self-employed (upon request you may need to provide proof of income, for example a recent bank statement and/or their SA302), retired from regular employment (Barclays may need to see proof of your pension or income), or receiving certain Department for Work and Pensions benefits that provide regular sustainable income. For information: the credit check carried out will consider additional information relating to the performance of previous or existing commitments and any county court judgments. Subject to application, financial circumstances and borrowing history.

Customers who are approved for finance will pay 0% (APR variable) for 24 months on a minimum order value of £99 including VAT. Maximum order value is £50,000 including VAT. To receive consumer finance on the Apple Online Store, customers must make a qualifying purchase AND obtain the financial services provided by Barclays Partner Finance. Apple reserves the right to modify these terms at any time.

Representative example: £1,200 purchase. Deposit £0. Annual rate of interest 0% p.a. Representative APR: 0% APR. Total amount of credit £1,200 paid over 24 months as 24 monthly payments of £50 at 0% p.a. Total amount payable £1,200.

To upgrade, trade in your existing iPhone; your loan will be closed and any remaining trade-in value is credited to your new iPhone. If the trade-in value of your device is less than the outstanding value of your loan, you will need to make up the remainder of the payment when you purchase. Or if you decide to apply the whole trade-in value to lower the cost of your new iPhone, you will be responsible for closing your existing loan.

^ Compatible hardware and software required.

1. Offer available to new subscribers who purchase an eligible device. £9.99/month after trial. Only one offer per Apple Account and only one offer per family if you’re part of a Family Sharing group, regardless of the number of devices you or your family purchases. This offer is not available if you or your family have previously subscribed to Apple Fitness+. Offer valid for three months after eligible device activation. Plan automatically renews until cancelled. Restrictions and other terms apply.

A subscription is required for Apple Fitness+.

Apple Fitness+ requires iPhone 8 or later with iOS 16.1 or later or Apple Watch Series 3 or later with watchOS 7.2 or later paired with iPhone 6s or later with iOS 14.3 or later.

2. Apple reports data about the recycled content of its products at different levels of fidelity, based on the level of independent data verification. The bulk of Apple’s recycled content data is certified and thus verified by an independent third party. Less than 5% of the total mass shipped in Apple products in fiscal year 2022 contains recycled content that is either supplier verified, meaning it has been reported by the supplier and cross-checked by Apple, or supplier reported, meaning it has been reported by the supplier based on production and allocation values. In all cases, Apple defines recycled content in alignment with ISO 14021. We do not currently include industry-average recycled content, which may result in under-reporting actual recycled content. Total recycled material shipped in products is driven by product material composition and total sales — as a result, this overall recycled or renewable content percentage may fluctuate based on the number and type of products sold each year.

3. Based on sales-weighted averages of Mac, iPad, iPhone, Apple Watch, Apple TV, HomePod, AirPods and Beats.

4. Apple’s goal to eliminate plastic from packaging includes retail bags, all finished goods boxes (including plastic content in labels and in-box documentation), packaging sent to our customers as part of Apple Trade In, AppleCare packaging for whole units and service modules (with the exception of plastics needed to protect items from electrostatic discharge), and secondary packaging of Apple products and accessories sold by Apple. Our goal does not include the inks, coatings or adhesives used in our packaging. Responsible sourcing of wood fibre is defined in Apple’s Responsible Fibre Specification. We consider wood fibres to include bamboo. For more information about our work to protect and create responsibly managed forests, please read our Environmental Progress Report.

5. Features are subject to change. Some features, applications and services may not be available in all regions or all languages.

° Apple TV+ offer available to new and qualified returning subscribers only. £8.99/month after free trial. Only one offer per Apple Account and only one offer per family if you’re part of a Family Sharing group, regardless of the number of devices that you or your family purchase. This offer is not available if you or your family have previously accepted an Apple TV+ 3 months free or 1 year free offer. Offer valid for three months after eligible device is activated. Plan automatically renews until cancelled. Restrictions and other terms apply.

◊ All established final assembly supplier sites — or those that have been Apple suppliers for more than one year — for iPhone, iPad, Mac, Apple Watch, AirPods, HomePod, Apple TV and Beats are third-party verified as Zero Waste by UL Solutions (UL 2799 Zero Waste to Landfill Environmental Claim Validation Procedure (ECVP)). UL Solutions requires at least 90 percent diversion through methods other than waste-to-energy to achieve Zero Waste to Landfill (Silver: 90–94 percent, Gold: 95–99 percent and Platinum: 100 percent) designations.

◊◊ Responsible sourcing of wood fibre is defined in Apple’s Sustainable Fibre Specification. We consider wood fibre to include bamboo. For more information about our work to protect and create responsibly managed forests, please read our Environmental Progress Report.

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All models.

iPhone 16 Pro & iPhone 16 Pro Max - APPLE INTELLIGENCE

iPhone 16 & iPhone 16 Plus - APPLE INTELLIGENCE

iPhone 16e - NEW | APPLE INTELLIGENCE

iPhone 15 &iPhone 15 Plus

COMPARE ALL MODELS

Ways to save.

APPLE TRADE IN

CERTIFIED REFURBISHED

Shopping guides.

IPHONE SPECIALIST

WATCH AND LEARN

WATCH AND LEARN

WATCH AND LEARN

WATCH AND LEARN

PERSONAL SETUP

SWITCH TO IPHONE

Accessories.

Environment.

APPLE 2030

APPLE TRADE IN

REFURBISHED IPHONE

DURABILITY

RECYCLING

The iPhone experience.

AIRPODS

APPLE TV+

APPLE FITNESS+

AIRTAG

TODAY AT APPLE

APPLE ONE

Special stores.

BUSINESS

iPhone 16 Pro &
iPhone 16 Pro Max - APPLE INTELLIGENCE

iPhone 16 &
iPhone 16 Plus - APPLE INTELLIGENCE

iPhone 15 &
iPhone 15 Plus