Name: Apple Watch Series 10
Price: 479.0 GBP

Our thinnest case. Biggest display.
Advanced health features.

Impactful Health Insights

Apple Watch looks out for your health, day and night. Take an ECG,^Footnote 1 track your sleep and get health alerts.

Ultimate Fitness Partner

Stay motivated with advanced workout metrics, views and experiences.

Optimal Connectivity

With GPS + Cellular models, you can call, text and even stream audio when you don’t have your iPhone nearby.^Footnote 14

Advanced Safety Features

Get help when you need it most with Fall Detection, Emergency SOS and Crash Detection.^Footnote 8

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Which Apple Watch is right for you?

Apple Watch SE

From £219

44mm or 40mm aluminium case size

LTPO OLED Retina display

Up to 1,000 nits

High and low heart rate notifications¹

Irregular rhythm notifications²

Low cardio fitness notifications

Sleep Tracking

Vitals app featuring heart rate, respiratory rate and sleep duration⁵

Cycle tracking⁷

Emergency SOS⁸

International Emergency Calling⁹

Fall Detection and Crash Detection^{8, 10}

Water resistant¹¹

Swimproof¹¹

GPS

Available cellular connectivity¹⁴

S8 SiP

Siri

Find iPhone

Up to 18 hours normal use¹⁸

Low Power Mode

New

Apple Watch Series 10

From £399

46mm or 42mm aluminium or titanium case size

LTPO3 OLED Always‑On Retina display

Wide-angle OLED

Up to 2,000 nits

Up to 40% brighter when viewed at an angle

ECG app¹

High and low heart rate notifications¹

Irregular rhythm notifications²

Low cardio fitness notifications

Blood Oxygen app³

Sleep Tracking

Sleep apnoea notifications⁴

Vitals app featuring heart rate, respiratory rate, wrist temperature, blood oxygen and sleep duration^{3, 5}

Temperature sensing⁶

Cycle tracking with retrospective ovulation estimates⁷

Emergency SOS⁸

International Emergency Calling⁹

Fall Detection and Crash Detection^{8, 10}

Water resistant¹²

Swimproof¹²

Depth gauge to 6m

Water temperature sensor

GPS

Available cellular connectivity¹⁴

S10 SiP

Double tap gesture

Faster on-device Siri¹⁶

Precision Finding for iPhone¹⁷

Up to 18 hours normal use¹⁹

Up to 36 hours in Low Power Mode¹⁹

Faster charging (0–80% in about 30 minutes)²¹

New Finish

Apple Watch Ultra 2

From £799

49mm titanium case size

LTPO2 OLED Always‑On Retina display

Up to 3,000 nits

ECG app¹

High and low heart rate notifications¹

Irregular rhythm notifications²

Low cardio fitness notifications

Blood Oxygen app³

Sleep Tracking

Sleep apnoea notifications⁴

Vitals app featuring heart rate, respiratory rate, wrist temperature, blood oxygen and sleep duration^{3, 5}

Temperature sensing⁶

Cycle tracking with retrospective ovulation estimates⁷

Emergency SOS⁸

International Emergency Calling⁹

Fall Detection and Crash Detection^{8, 10}

Siren

Water resistant¹³

Swimproof¹³

Depth to gauge 40m

Water temperature sensor

High-speed water sports

Recreational scuba to 40m

Precision dual‑frequency GPS

Cellular connectivity¹⁵

S9 SiP

Double tap gesture

Faster on-device Siri¹⁶

Precision Finding for iPhone¹⁷

Up to 36 hours normal use²⁰

Up to 72 hours in Low Power Mode²⁰

Fast charging (0–80% in about 1 hour)²¹

The ECG app is available on Apple Watch Series 4 and later (excluding Apple Watch SE) and can generate an ECG similar to a single-lead electrocardiogram. Intended for use by people 22 years old and over.
Irregular rhythm notification requires the latest version of watchOS and iOS. It is not intended for use by people under 22 years old or those who have been previously diagnosed with atrial fibrillation (AF).
The Blood Oxygen app is for wellness purposes only and not for medical use.
Sleep Apnoea Notifications are available on Apple Watch Series 9 and later and Ultra 2. It is intended to detect signs of moderate to severe sleep apnoea for people 18 years old or older without a diagnosis of sleep apnoea.
The Vitals app is for wellness purposes only and not for medical use.
The temperature sensing feature is not intended for medical use. Temperature sensing is available only on Apple Watch Series 8 and later, and all Apple Watch Ultra models.
Cycle Tracking app should not be used for birth control or to diagnose a health condition.
Emergency SOS requires a cellular connection or Wi-Fi calling with an internet connection from your Apple Watch or nearby iPhone.
Requires Apple Watch Series 7, Apple Watch SE, Apple Watch Ultra or later. For a list of supported countries and regions, see apple.com/uk/watchos/feature-availability.
Fall Detection updates are available on Apple Watch Series 4 and later with watchOS 8 and later.
Apple Watch SE has a water resistance rating of 50 metres under ISO standard 22810:2010. This means that it may be used for shallow-water activities like swimming in a pool or ocean. Apple Watch SE should not be used for scuba diving, waterskiing, or other activities involving high-velocity water or submersion below shallow depth. Water resistance is not a permanent condition and can diminish over time. For additional information, see support.apple.com/en-gb/HT205000(opens in new window).
Apple Watch Series 10 and Apple Watch SE have a water resistance rating of 50 metres under ISO standard 22810:2010. This means that they may be used for shallow-water activities like swimming in a pool or ocean. They should not be used for scuba diving, waterskiing or other activities involving high-velocity water or submersion below shallow depth. Water resistance is not a permanent condition and can diminish over time. For additional information, see support.apple.com/en-gb/HT205000(opens in new window). Series 10 is also rated IP6X dust resistant.
Apple Watch Ultra 2 has a water resistance rating of 100 metres under ISO standard 22810. It may be used for recreational scuba diving (with compatible third-party app from the App Store) to 40 metres and high-speed water sports. Apple Watch Ultra 2 should not be used for diving below 40 metres. Water resistance is not a permanent condition and can diminish over time. For additional information, see support.apple.com/en-gb/HT205000.
Wireless service plan required for cellular service. Contact your service provider for more details. Connection may vary based on network availability. Check apple.com/uk/watch/cellular(opens in new window) for participating service providers and eligibility. See support.apple.com/en-gb/HT207578(opens in new window) for additional setup instructions.
Cellular is not available everywhere Apple Watch Ultra is sold. See apple.com/uk/watch/cellular(opens in new window). Contact your provider for more information.
Available for on-device requests.
Requires an iPhone and Apple Watch with second-generation Ultra Wideband chip.
All-day battery life is based on the following use: 90 time checks, 90 notifications, 45 minutes of app use, and a 60-minute workout with music playback from Apple Watch via Bluetooth, over the course of 18 hours; Apple Watch SE (2nd generation) (GPS) usage includes connection to iPhone via Bluetooth during the entire 18‑hour test; Apple Watch SE (2nd generation) (GPS + Cellular) usage includes a total of 4 hours of 4G LTE connection and 14 hours of connection to iPhone via Bluetooth over the course of 18 hours. Testing conducted by Apple in August 2022 using pre‑production Apple Watch SE (2nd generation) (GPS) and Apple Watch SE (2nd generation) (GPS + Cellular), each paired with an iPhone; all devices tested with pre‑release software. Battery life varies by use, configuration, mobile network, signal strength and many other factors; actual results will vary.
All-day battery life is based on the following use: 300 time checks, 90 notifications, 15 minutes of app use, and a 60-minute workout with music playback from Apple Watch via Bluetooth, over the course of 18 hours; Apple Watch Series 10 (GPS) usage includes connection to iPhone via Bluetooth during the entire 18-hour test; Apple Watch Series 10 (GPS + Cellular) usage includes a total of 4 hours of 4G LTE connection and 14 hours of connection to iPhone via Bluetooth over the course of 18 hours. Battery life in Low Power Mode is based on the following use: 600 time checks, 180 notifications, 30 minutes of app use, and a 60-minute workout with music playback from Apple Watch via Bluetooth, over the course of 36 hours; Apple Watch Series 10 (GPS) usage includes connection to iPhone via Bluetooth during the entire 36-hour test; Apple Watch Series 10 (GPS + Cellular) usage includes on-demand 4G LTE connection and 28 hours of connection to iPhone via Bluetooth over the course of 36 hours. Testing conducted by Apple in August 2024 using pre-production Apple Watch Series 10 (GPS) and Apple Watch Series 10 (GPS + Cellular), each paired with an iPhone; all devices tested with pre-release software. Battery life varies by use, configuration, mobile network, signal strength and many other factors; actual results will vary.
Multi-day battery life is based on the following use: 600 time checks, 180 notifications, 30 minutes of app use, and a 60-minute workout with music playback from Apple Watch via Bluetooth, over the course of 36 hours; Apple Watch Ultra 2 (GPS + Cellular) usage includes a total of 8 hours of 4G LTE connection and 28 hours of connection to iPhone via Bluetooth over the course of 36 hours. Battery life in Low Power Mode is based on the following use: 1,200 time checks, 360 notifications, 60 minutes of app use, and two 60-minute workouts with music playback from Apple Watch via Bluetooth, over the course of 72 hours; Apple Watch Ultra 2 (GPS + Cellular) usage includes on-demand 4G LTE connection and 60 hours of connection to iPhone via Bluetooth over the course of 72 hours. Testing conducted by Apple in August 2024 using pre‑production Apple Watch Ultra 2 (GPS + Cellular) paired with an iPhone; all devices tested with pre‑release software. Battery life varies by use, configuration, mobile network, signal strength and many other factors; actual results will vary.
Fast charging is compatible with Apple Watch Series 7 or later, including all Ultra models. It is not compatible with any Apple Watch SE model.

Footnote **** Barclays Terms and Conditions

Important: Your delivery address and billing address must match to apply for financing.

Important: If you choose financing, the delivery date in bag and checkout may not apply. Your delivery date may be later due to the time required to process your financing application. When your application is approved, you will receive an email with the updated delivery date. Terms & Conditions.

If Barclays are unable to verify customers electronically, then Barclays may ask the customer to provide documentation to prove their identity. Apple Retail UK Limited acts as a broker and offers finance from a restricted range of finance providers. Barclays Partner Finance, which is a trading name of Clydesdale Financial Services Limited, a member of the Barclays Group. Clydesdale Financial Services Limited is authorised and regulated by the Financial Conduct Authority (Financial Services Register number: 311753). Registered in England. Registered No: 2901725. Registered office: 1 Churchill Place, London E14 5HP. Our Trading address: PO Box 2501, Cardiff CF23 0FP.

PayPal Credit Terms and Conditions

Finance provided by PayPal Credit. Terms and conditions apply. Credit subject to status, UK residents only, Apple Retail UK Limited acts as a broker and offers finance from a restricted range of Finance Providers. PayPal Credit is a trading name of PayPal UK Ltd, Whittaker House, Whittaker Avenue, Richmond-Upon-Thames, Surrey, United Kingdom, TW9 1EH. If you apply and are approved for PayPal Credit, you can use the credit limit granted to pay for today’s purchase and future purchases up to your credit limit. Apple Store Instalments purchases qualify for 14.9% p.a for a fixed period depending on the length of the term selected.

Consumer finance on the Apple Online Store is brokered by Apple Retail UK Limited, which acts as a credit broker and not the lender. Apple offers finance from a restricted range of finance providers and Barclays Partner Finance, which is a trading name of Clydesdale Financial Services Limited, a member of the Barclays Group. Clydesdale Financial Services Limited is authorised and regulated by the Financial Conduct Authority (Financial Services Register number: 311753). Registered in England. Registered no.: 2901725. Registered office: 1 Churchill Place, London E14 5HP. Subject to application and status. Full terms apply.

Barclays Partner Finance Eligibility Criteria apply. On the date of the application, applicants must be aged 18 or over. You must have lived permanently in the UK for the last three years (i.e. must provide three years of UK address history or up to the last three UK addresses). You must have a UK bank account from which direct debits can be taken, and a valid UK mobile number and email address are mandatory for applying for a finance application. If you do not have a valid email address, you will not be able to apply for the finance. You must not be subject to Bankruptcy or a Debt Relief Order (or Scottish equivalent). You must also be either in permanent employment, which provides regular sustainable income of at least £6,000 per year, self-employed (upon request you may need to provide proof of income, for example a recent bank statement and/or SA302), retired from regular employment (Barclays may need to see proof of your pension or income), or receiving certain Department for Work and Pensions benefits that provide regular sustainable income. For information: the credit check carried out will consider additional information relating to the performance of previous or existing commitments and any county court judgements.

Subject to application, financial circumstances and borrowing history.

Customers who are approved for finance on qualifying Apple Online Store for Consumer purchases will pay 14.9% APR for 12, 24 or 36 months on a minimum order value of £299 including VAT, purchased with or without related Apple-branded accessories and software. Maximum order value is £50,000 including VAT. Third-party products may only be purchased in conjunction with the Apple hardware, but their value may not exceed one third of the total value of the financing. To receive consumer finance on the Apple Online Store, customers must make a qualifying purchase AND obtain the financial services provided by Barclays Partner Finance. The completed contract has to be received by Barclays Partner Finance no later than 10 days after the promotion has finished. Purchases on the Apple Store for Education or Business are not eligible for the Promotion. Apple reserves the right to modify these terms at any time.

Representative example for 36 month order: £1,200 purchase. Deposit £0. Annual rate of interest 14.9% p.a. Representative APR: 14.9% APR. Total amount of credit £1,200 paid over 36 months as 36 monthly payments of £41.00 at 14.9% p.a. Total amount payable £1,476.

Explore Apple Watch Series 10

Our thinnest case. Biggest display. Advanced health features.

Impactful Health Insights

Ultimate Fitness Partner

Optimal Connectivity

Advanced Safety Features

Apple Watch Studio

New finish. Never quit.

A great deal to love.

Show your true colours.

Which Apple Watch is right for you?

Our thinnest case. Biggest display.
Advanced health features.