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A superpowerful chip. A superstar camera. A leap in battery life. A fast 5G connection. A pocket-size 4.7” design.
Apple 2030 is our plan to use recycled and renewable materials, clean electricity and low-carbon shipping to bring our net emissions to zero.
Designed for Apple Intelligence. Discover the new iPhone 16 Pro, iPhone 16 Pro Max, iPhone 16 and iPhone 16 Plus.
With CarPlay, get directions, play music and more on your car’s built-in display. And use digital car keys to unlock and start your car with iPhone.
The world’s best all-in-one computer. With 24-inch display. Advanced camera and audio. And mouse and keyboard. Supercharged by the M3 chip.
Attach AirTag to everyday items, like your keys or a backpack, to easily keep track of them in the Find My app.
iOS 18 brings deeper customisation, new ways to connect, easier-to-find photos and support for Apple Intelligence.
iPhone Wallets and Sleeves EAR99 MacBook (Air and Pro) 5A992.c Mac mini 5A992.c Mac Pro 5A992.c Mac Studio 5A992.c Magic Keyboards for iPad EAR99 MagSafe Ba...
High-fidelity audio. Intelligent assistant. Home hub that works across devices. HomePod is a powerhouse speaker with the privacy of Apple built in.
HomePod mini delivers room-filling sound, is an intelligent assistant, and helps you control your smart home. View all technical specifications.
macOS Sequoia brings effortless window tiling, web browsing with fewer distractions, new iPhone Mirroring and support for Apple Intelligence.
High-fidelity audio. Intelligent assistant. Home hub that works across devices. HomePod is a powerhouse speaker with the privacy of Apple built in.
iPadOS 18 brings new ways to work with Apple Pencil, new experiences in apps, deeper customisation options and support for Apple Intelligence.
Augmented reality on iOS and iPadOS transforms how you work, learn, play, and connect with the world around you. And this is just the beginning.
View all technical specifications for Apple Watch SE.
Apple Watch Series 10. Our thinnest watch with our biggest display. Health insights including sleep apnoea notifications. Our fastest-charging watch.
MacBook Pro with M3, M3 Pro and M3 Max chips. Up to 22 hours of battery life. The world’s best laptop display. Now in a new colour: Space Black.
View all technical specifications for Apple Watch Series 10.
iPad Pro features the M4 chip, 11-inch or 13-inch Ultra Retina XDR display, Wi‑Fi 6E, 5G, and support for Apple Pencil Pro.
The new Mac Studio. Supercharged by the M2 Max and M2 Ultra chip. Extensive connectivity. Stunningly compact.
View all technical specifications for iPhone SE.
View all technical specifications for Apple Watch Ultra 2.
Over 50 brands worldwide offer products that are compatible with HomeKit and your Apple devices — with more and more on the way.
Supercharged by the M2 or M2 Pro chip, Mac mini has a wide array of ports and Wi-Fi 6E for a phenomenal desktop experience.
was not enabled. When Hey Siri is enabled, standby time is up to 10 days on iPhone SE. Testing conducted by Apple in August 2015 using pre-production iPhone...
Get £35–£325 off a new Apple Watch SE when you trade in an Apple Watch. Buy now at apple.com.
Apple Watch is the ultimate device for a healthy life. Available in three models: Apple Watch Ultra 2, Apple Watch Series 10 and Apple Watch SE.
Compare specs for the latest Apple Watch models: Apple Watch Ultra 2, Apple Watch Series 10 and Apple Watch SE.
Apple Watch with cellular. Go with just your watch — make calls, get messages, stream music. See if Apple Watch works with networks in your country.