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Since 2006, Apple (PRODUCT)RED purchases have helped fund HIV/AIDS programmes. Choose (RED) to continue the fight against global health emergencies.
Apple 2030 is our plan to use recycled and renewable materials, clean electricity and low-carbon shipping to bring our net emissions to zero.
Get £35 – £325 off a new Apple Watch Series 10 when you trade in an Apple Watch. Buy now at apple.com.
Get £35–£325 off a new Apple Watch Ultra 2 when you trade in an Apple Watch. Buy now at apple.com.
Get £35–£325 off a new Apple Watch SE when you trade in an Apple Watch. Buy now at apple.com.
AirPods Pro 2 — Pro‑level Active Noise Cancellation, Adaptive Audio, Transparency, Personalised Spatial Audio and advanced hearing health features.
Get £35 – £325 off a new Apple Watch Hermès Series 10 when you trade in an Apple Watch. Buy now at apple.com.
AirPods 4. Iconic. Now supersonic. Updated fit for all‑day comfort, a transformed audio experience and the option for Active Noise Cancellation.
View all technical specifications for Apple Watch Series 10.
Compare specs for the latest Apple Watch models: Apple Watch Ultra 2, Apple Watch Series 10 and Apple Watch SE.
Compare features for AirPods Pro 2, AirPods 4, AirPods 4 with Active Noise Cancellation and AirPods Max.
Compare features for AirPods Pro 2, AirPods 4, AirPods 4 with Active Noise Cancellation and AirPods Max.
Compare features for AirPods Pro 2, AirPods 4, AirPods 4 with Active Noise Cancellation and AirPods Max.
Compare features for AirPods Pro 2, AirPods 4, AirPods 4 with Active Noise Cancellation and AirPods Max.
View all technical specifications for AirPods Pro 2.
Buy iPad accessories. Get the most from your iPad with cases, covers, Beats headphones, Bluetooth keyboards and more.
View all technical specifications for AirPods 4.
Get £35 – £325 off a new Apple Watch Hermès Ultra 2 when you trade in an Apple Watch. Buy now at apple.com.
https://www.apple.com/uk/shop/buy-watch/apple-watch-hermes-ultra
Apple Watch Series 10. Our thinnest watch with our biggest display. Health insights including sleep apnoea notifications. Our fastest-charging watch.
View all technical specifications for AirPods Max.
Use the site map to find your way around apple.com. Learn about and shop our products including the iPhone, Mac, iPad, Apple Watch and more.
Designed for Apple Intelligence. Discover the new iPhone 16 Pro, iPhone 16 Pro Max, iPhone 16 and iPhone 16 Plus.
When you wear Apple Watch, you get a fitness partner, meaningful health insights, safety features and a connection to what you care about most.
When you wear Apple Watch, you get a fitness partner, meaningful health insights, safety features and a connection to what you care about most.
https://www.apple.com/uk/apple-watch-series-10/why-apple-watch/
When you wear Apple Watch, you get a fitness partner, meaningful health insights, safety features and a connection to what you care about most.
When you wear Apple Watch, you get a fitness partner, meaningful health insights, safety features and a connection to what you care about most.
https://www.apple.com/uk/apple-watch-ultra-2/why-apple-watch/
Apple Watch SE has powerful connectivity, fitness, health and safety features, and is available in three case colours. It’s better value than ever.
AirPods Max combine high-fidelity audio with industry-leading Active Noise Cancellation, Adaptive EQ, spatial audio and free engraving.
Maximise the life and lifespan of the rechargeable lithium-ion batteries in your MacBook, iPod, iPhone and iPad.