Apple 2030 is our plan to use recycled and renewable materials, clean electricity and low-carbon shipping to bring our net emissions to zero.
Attach AirTag to everyday items, like your keys or a backpack, to easily keep track of them in the Find My app.
View our product recycler guides to see how we maximise recovery of resources.
With CarPlay, get directions, play music and more on your car’s built-in display. And use digital car keys to unlock and start your car with iPhone.
Apple Watch Series 10. Our thinnest watch with our biggest display. Health insights including sleep apnoea notifications. Our fastest-charging watch.
Apple Watch is the ultimate device for a healthy life. Available in three models: Apple Watch Ultra 2, Apple Watch Series 10 and Apple Watch SE.
Use the site map to find your way around apple.com. Learn about and shop our products including the iPhone, Mac, iPad, Apple Watch and more.
Designed for Apple Intelligence. Discover the new iPhone 16 Pro, iPhone 16 Pro Max, iPhone 16 and iPhone 16 Plus.
Apple Pay is now faster than ever on UK public transport. Find out more about using Express Mode on trains, buses, trams and more.
Compare features and technical specifications for iPhone 16 Pro, iPhone 16 Pro Max, iPhone 16, iPhone 16 Plus, iPhone SE and many more.
Apple Watch Ultra 2. A new black titanium case. The most accurate GPS in a sports watch. And connectivity, health and safety features for every day.
Get £35–£325 off a new Apple Watch SE when you trade in an Apple Watch. Buy now at apple.com.
See full technical specifications for iPad Pro — resolution, size, weight, battery life and storage capacity — for Wi-Fi and Wi-Fi + Cellular models.
A superpowerful chip. A superstar camera. A leap in battery life. A fast 5G connection. A pocket-size 4.7” design.
Get £35–£325 off a new Apple Watch Ultra 2 when you trade in an Apple Watch. Buy now at apple.com.
Compare specs for the latest Apple Watch models: Apple Watch Ultra 2, Apple Watch Series 10 and Apple Watch SE.
Get £35 – £325 off a new Apple Watch Hermès Series 10 when you trade in an Apple Watch. Buy now at apple.com.
Get £35 – £325 off a new Apple Watch Series 10 when you trade in an Apple Watch. Buy now at apple.com.
Get £35 – £325 off a new Apple Watch Hermès Ultra 2 when you trade in an Apple Watch. Buy now at apple.com.
https://www.apple.com/uk/shop/buy-watch/apple-watch-hermes-ultra
View all technical specifications for Apple Watch SE.
Trackpads EAR99 Gift Cards w/ Magnetic Stripe EAR99 HomePod mini 5A992.c iMac 5A992.c iPad 5A992.c iPad Smart Cases and Covers EAR99 iPhone 5A992.c iPhone P...
Since 2006, Apple (PRODUCT)RED purchases have helped fund HIV/AIDS programmes. Choose (RED) to continue the fight against global health emergencies.
Apple Watch SE has powerful connectivity, fitness, health and safety features, and is available in three case colours. It’s better value than ever.
The Wallet app lives right on your iPhone and is the one place for your credit and debit cards, travel cards, event tickets, car keys and more.
watchOS 11 helps you better understand your daily health status using your overnight vitals and shows you how workouts impact your body over time.
View all technical specifications for Apple Watch Series 10.
The new Mac Studio. Supercharged by the M2 Max and M2 Ultra chip. Extensive connectivity. Stunningly compact.
Apple Pay is an easy way to pay in stores, online and in apps. Use it to pay in full or over time. It’s safe, secure and private.
View all technical specifications for Apple Watch Ultra 2.
View all technical specifications for iPhone SE.