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Customers and team members fill Apple The Exchange TRX.
UPDATE September 17, 2026

iPhone 18 Pro, Apple Watch Series 12, Apple Watch Ultra 4, and AirPods 5 arrive in stores worldwide

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On Friday, September 18, Apple debuted iPhone 18 Pro and iPhone 18 Pro Max, as well as Apple Watch Series 12, Apple Watch Ultra 4, and AirPods 5, at Apple Store locations worldwide. Customers celebrated the arrival of the new products as Apple team members greeted them and offered hands-on demos, personalized shopping assistance, and introductions to each of the new products.
Whether shopping in person, online at apple.com, or through the Apple Store app, customers have multiple ways to explore the new lineup. Apple Specialists can assist customers with trading in their old devices through Apple Trade In, exploring payment options including financing with Apple Card, upgrading annually with Apple Upgrade, or taking advantage of incredible carrier deals — and setting up their new devices with Personal Setup.
A customer holds up iPhone 18 Pro at Apple The Exchange TRX.
Team members greet customers as they arrive at Apple The Exchange TRX.
A team member helps customers make an iPhone 18 Pro purchase at Apple The Exchange TRX.
A customer looks at Apple Watch Ultra 4 on their wrist at Apple The Exchange TRX.
Using their iPhone, a person takes a photo of a customer holding up two iPhone 18 Pro boxes at Apple The Exchange TRX.
A customer tries out AirPods 5 at Apple The Exchange TRX.
The iPhone 18 Pro display at Apple The Exchange TRX.
A customer and team member smile and hold iPhone 18 Pro at Apple The Exchange TRX.
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Brian Bumbery

Apple

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