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iPhone 18 Pro

Pro further.

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iPhone 18 Pro, burgundy color (dark red), back exterior, Pro Fusion camera system at top, Apple logo in center, Side exterior, Side button, Camera Control, the word Pro written in large silver colored text and glowing with a blue and pink neon effect

iPhone Duo

Hello, hello.

Pre-order starting 5:00 a.m. PT on 10.16 Available starting 10.23

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iPhone Duo, held by two hands in landscape orientation, unfolded, interior display features Home Screen

Apple Watch Series 12

The most accurate heart rate sensing in a wearable.2

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Two Apple Watch Series 12 devices, aluminum case, dark bronze color, olive Sport Band, one showing front of watch with Heart Rate app, one showing back of watch with Health Sensing System with glowing green LED lights

Apple Watch Ultra 4

A battery you can’t outrun.

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Apple Watch Ultra 4, titanium case, natural color, right exterior, Digital Crown, raised side button, digital watch face, translucent gray Ocean Band

Mac mini

Now with M6 and M5 Pro.

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Front view of Mac mini balanced on the fingertips of an up-stretched hand, front shows two Thunderbolt ports, status indicator light and headphone jack, tapered black base at bottom, flat top, rounded sides, straight edges, silver color

MacBook Air

Now supercharged by M5.

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Two open MacBook Air laptops in sky blue color forming arrow shape, emphasizing narrow profile

iPad Air

Now supercharged by M4.

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iPad Air models floating, back exterior, single-lens camera, front exterior, rounded corners, black display bezel

Apple Upgrade

Love it. Lease it. Upgrade it.3

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iPhone 18 Pro, back exterior, iPhone silhouette fans out from behind into spectrum of purple and red colors

Apple Card

Get up to 3% Daily Cash back with every purchase.

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Apple Card, front, Apple logo in top left, cardholder name in middle left Marisa Robertson, card chip in middle right.

Endless entertainment.