Surprise and shine.

Watch a special Apple Event online on 9/9 at 10 a.m. PT.

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College, sorted.

Get a gift card from $100 to $150* when you buy Mac or iPad with education savings.

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iPhone

Meet the latest iPhone lineup.

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Mac mini

Now with M6 and M5 Pro.

Available starting 9.22

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MacBook Air

Now supercharged by M5.

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iPad Air

Now supercharged by M4.

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iPad Pro

Advanced AI performance and game-changing capabilities.

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Apple Trade In

Get credit toward your next iPhone when you trade in an eligible device.1

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Side-by-side, hand holding iPhone 13 in silicon case with stickers on back exterior, trade-in with hand holding new iPhone box for iPhone 17 Pro

Apple Card

Get up to 3% Daily Cash back with every purchase.

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Endless entertainment.