California Privacy Disclosures
Apple TV App & Privacy

apple.com/legal/privacy/data/en/apple-tv-app

Category

Source

Purpose

Disclosures to Third-Party Businesses

Identifiers

  • Your Apple ID account information from Apple systems or third-party devices in which you’re signed in to Apple TV
  • Device serial number from your device
  • To provide you the product or services requested
  • To check offer eligibility
  • To sync your experience across your devices
  • To help improve the service
  • To send you messages about product and services that may be of interest to you
  • Fraud and security

If you sign up for Apple TV+ through your mobile network provider, we’ll let your mobile network provider know you’ve activated your account and we’ll request cancellation on your behalf when you ask

Protected classes

Not applicable

Not applicable

Not applicable

Commercial information

Payment method and content purchased is collected from Apple systems

  • To provide you the product or services requested
  • To personalize the service
  • To send you messages about products and services that may be of interest to you
  • Fraud and security

None

Biometric information

Not applicable

Not applicable

Not applicable

Network activity information

Information about your device, how you use your device, and usage of Apple TV are collected from your device

  • To provide you the product or services requested
  • To help improve the service
  • To personalize the service
  • To sync your experience across your devices
  • Fraud and security

None

Geolocation data

Your general location from your device

  • To determine content availability at your location
  • To help improve the service

Not applicable

Sensory data

Not applicable

Not applicable

Not applicable

Employment information

Not applicable

Not applicable

Not applicable

Education information

Not applicable

Not applicable

Not applicable

Profile inferences

If you haven’t turned off personalization, Apple uses your purchase information and what you watch to infer content of interest to you. And, if you haven’t turned off Personalized Ads, Apple uses purchase information to create segments, which are groups of people who share similar characteristics

  • To personalize your experience
  • To serve you relevant ads

None