Category

Source

Purpose

Disclosures to Third-Party Businesses

Identifiers

• Your Apple ID account information from Apple systems
• Device serial number from your device

• To provide you the product or services requested
• To sync your experience across your devices
• To check your eligibility for service offers

None

Protected classes

Not applicable

Not applicable

Not applicable

Commercial information

Payment method and content purchased is collected from Apple systems

• To provide you the product or services requested
• To send you messages about products and services that may be of interest to you

None

Biometric information

Not applicable

Not applicable

Not applicable

Network activity information

• For subscribers, information about your device and usage of the Fitness+ service (including workouts), which is not associated with your Apple ID
• Information about your previewing of Fitness+ prior to subscribing

• To provide you the product or services requested
• To improve Fitness+

None

Geolocation data

Not applicable

Not applicable

Not applicable

Sensory data

Not applicable

Not applicable

Not applicable

Employment information

Not applicable

Not applicable

Not applicable

Education information

Not applicable

Not applicable

Not applicable

Profile inferences

If you have not turned off Personalized Ads, Apple uses purchase information to create segments, which are groups of people who share similar characteristics

To serve you relevant ads

None

Other*

If you turned on Activity Sharing, exercise data from your device

To share your activity data with friends at your direction

None