Category

Source

Purpose

Disclosures to Third-Party Businesses

Identifiers

Your Apple ID account information from Apple systems

• To provide you the product or services requested
• To check offer eligibility
• To sync your experience across your devices
• Fraud and security

None

Protected classes

It might be possible to infer certain protected class information based on your usage of Apple Books, such as religion or sexual orientation; however, Apple does not take steps to infer any such information

To provide you the product or services requested

None

Commercial information

Payment method and content purchased is collected from Apple systems

• To provide you the product or services requested
• To personalize the service

None

Biometric information

Not applicable

Not applicable

Not applicable

Network activity information

Information about how you use your device and usage of Apple Books are collected from your device

• To help identify and prevent fraud
• To help improve Apple Books
• To check offer eligibility
• To personalize the service
• To send you messages about products and services that may be of interest to you

None

Geolocation data

Not applicable

Not applicable

Not applicable

Sensory data

Not applicable

Not applicable

Not applicable

Employment information

Not applicable

Not applicable

Not applicable

Education information

Not applicable

Not applicable

Not applicable

Profile inferences

• If you haven’t turned off Personalized Recommendations, Apple uses your stores purchase information to infer content of interest to you
• If you haven’t turned off Personalized Ads, Apple uses the information above to create segments, which are groups of people who share similar characteristics

• To personalize the service
• To serve you relevant ads

None