Category

Source

Purpose

Disclosures to Third-Party Businesses

Identifiers

• Your Apple ID account information from Apple systems
• Hardware identifiers such as hardware ID and IP address

• To provide you the product or services requested
• To help improve App Store
• Fraud and security

None

Protected classes

It might be possible to infer certain protected class information based on your usage of App Store, such as religion or sexual orientation; however, Apple does not take steps to infer any such information

To provide you the product or services requested

None

Commercial information

Payment method and content purchased are collected from Apple systems or your financial institution or payment network

• To provide your transactions
• To personalize the service
• To send you messages about products and services that may be of interest to you
• To process refund requests
• Fraud and security

None

Biometric information

Not applicable

Not applicable

Not applicable

Network activity information

Type of device, version of the operating system and amount of free space, analytics information such as crash data, and service usage information, including browsing activity, are collected from your device

• To provide and improve your experience in the stores
• To personalize the stores
• Fraud and security

None

Geolocation data

Not applicable

Not applicable

Not applicable

Sensory data

Not applicable

Not applicable

Not applicable

Employment information

Not applicable

Not applicable

Not applicable

Education information

Not applicable

Not applicable

Not applicable

Profile inferences

If you haven’t turned off Personalized Ads, Apple uses the information described above to create segments, which are groups of people who share similar characteristics

To serve you relevant ads

None