Brick and mortar, and hardware and software.
From the counter to the corporate office, Apple is transforming the world’s leading retailers. Apple’s devices and powerful app platform are easy to use and simple to deploy. They provide a highly mobile workforce with the tools they need to optimize store processes, offer superior service, and differentiate the customer experience. With industry-leading security, a robust enterprise partner ecosystem, and on-device machine learning and augmented reality, the future of retail is being built on the Apple platform.
Apple in action.
Point of Sale
With iPhone, iPad, and Apple Pay, support checkout from anywhere in the store.
Pick & Pack
iPhone can be a multipurpose device able to scan, look up items, and access the systems of record.
Inventory Management
iPhone and iPad use camera-based scanning and AR technology to count parts and products.
Assisted Sales & Clienteling
Access detailed product information, real-time inventory data, and customer preferences with iPhone and iPad to provide exceptional experiences.
With iPhone and iPad, we are empowering our store associates to provide exceptional customer service, increase customer loyalty, and deliver a full omnichannel experience.
Chief Technology Officer, Rituals