iPhone Duo

Hello, hello.

Available starting 23/10

Learn more Pre-order
iPhone Duo, Star White color, held by a hand in closed position, outer display shown, iOS home screen with apps and widgets.

iPhone 18 Pro

Pro further.

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iPhone 18 Pro, burgundy color (dark red), back exterior, Pro Fusion camera system at top, Apple logo in center, Side exterior, Side button, Camera Control, the word Pro written in large silver colored text and glowing with a blue and pink neon effect

Buy Mac or iPad with education savings.

Last chance to get a gift card from AED 360 to AED 540.*

Shop
Offer ends 22/10
MacBook, display showing gold and black design on screen, megaphone emoji sticker, Apple Gift Card, rectangular, colorful Apple logo in the center, firecracker emoji sticker, iPad models in multiple colors, stacked vertically, clock emoji sticker

Apple Watch Series 12

The most accurate heart rate
sensing in a wearable.2

Learn more Buy
Two Apple Watch Series 12 devices, aluminum case, dark bronze color, olive Sport Band, one showing front of watch with Heart Rate app, one showing back of watch with Health Sensing System with glowing green LED lights

Apple Watch Ultra 4

A battery you can’t outrun.

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Apple Watch Ultra 4, titanium case, natural color, right exterior, Digital Crown, raised side button, digital watch face, translucent gray Ocean Band

iPad Air

Now supercharged by M4.

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iPad Air models floating, back exterior, single-lens camera, front exterior, rounded corners, black display bezel

MacBook Air

Now supercharged by M5.

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Two open MacBook Air laptops in sky blue color forming arrow shape, emphasizing narrow profile

MacBook Pro

Now with M5, M5 Pro, and M5 Max.

Learn more Buy
MacBook Pro positioned into the shape of a V, referencing the M5 chip family

Apple Trade In

Upgrade and save. It’s that easy.1

See what your device is worth
Side-by-side, hand holding iPhone 13 in silicon case with stickers on back exterior, trade-in with hand holding new iPhone box for iPhone 17 Pro