A great deal to love.
In fun, fresh combinations.

Health Features

Get high and low heart rate and irregular rhythm notifications.^Footnote 4 Track your sleep stages with the Sleep app.

Stay Connected

With GPS + Cellular models, you can call and text even when you don’t have your iPhone nearby.^Footnote 12 And Family Setup lets you pair watches for family members who don’t yet have iPhone.^Footnote 13

Workout Views

With Workout Views, you’ll be able to see more advanced metrics at a glance like Heart Rate Zones and customized intervals to keep you going strong.

Advanced Safety Features

Get help in an emergency with Fall Detection, Emergency SOS, and Crash Detection.^Footnote 7

Filters

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Which Apple Watch is right for you?

Apple Watch SE

From $249

44mm or 40mm aluminum case size

Carbon neutral combinations available¹

Retina display

Up to 1000 nits

S8 SiP

Siri

Find iPhone

High and low heart rate notifications³

Irregular rhythm notifications⁴

Low cardio notifications

Cycle Tracking⁶

Emergency SOS⁷

International emergency calling⁸

Fall Detection and Crash Detection⁷

Water resistant⁹

Swimproof

GPS

Available cellular connectivity¹²

Supports Family Setup (GPS + Cellular models)¹³

Connect family members who don’t have an iPhone

Up to 18 hours normal use¹⁴

Low Power Mode

Apple Watch Series 9

From $399

45mm or 41mm aluminum or stainless steel case size

Carbon neutral combinations available¹

Always-On Retina display

Up to 2000 nits

S9 SiP

Double tap gesture

Faster on-device Siri with health data access

Precision Finding for iPhone²

ECG app³

High and low heart rate notifications³

Irregular rhythm notifications⁴

Low cardio notifications

Temperature sensing⁵

Cycle Tracking with retrospective ovulation estimates⁶

Emergency SOS⁷

International emergency calling⁸

Fall Detection and Crash Detection⁷

Water resistant¹⁰

Swimproof

GPS

Available cellular connectivity¹²

Supports Family Setup (GPS + Cellular models)¹³

Connect family members who don’t have an iPhone

Up to 18 hours normal use¹⁵

Up to 36 hours in Low Power Mode¹⁵

Fast charging¹⁶

Apple Watch Ultra 2

From $799

49mm titanium case size

Carbon neutral combinations available¹

Always-On Retina display

Up to 3000 nits

S9 SiP

Double tap gesture

Faster on-device Siri with health data access

Precision Finding for iPhone²

ECG app³

High and low heart rate notifications³

Irregular rhythm notifications⁴

Low cardio notifications

Temperature sensing⁵

Cycle Tracking with retrospective ovulation estimates⁶

Emergency SOS⁷

International emergency calling⁸

Fall Detection and Crash Detection⁷

Siren

Water resistant¹¹

Swimproof

High-speed water sports

Recreational dive to 40m

Precision dual‑frequency GPS

Cellular connectivity¹²

Supports Family Setup (GPS + Cellular models)¹³

Connect family members who don’t have an iPhone

Up to 36 hours normal use¹⁷

Up to 72 hours in Low Power Mode¹⁷

Fast charging¹⁶

The ability to measure blood oxygen is no longer available on Apple Watch units sold by Apple in the United States beginning January 18, 2024. These are indicated with part numbers ending in LW/A. Learn how to identify your Apple Watch.

◊ Apple Card Monthly Installments (ACMI) is a 0% APR payment option that is only available if you select it at checkout in the U.S. for eligible products purchased at Apple Store locations, apple.com (Opens in a new window), the Apple Store app, or by calling 1-800-MY-APPLE, and is subject to credit approval and credit limit. See support.apple.com/kb/HT211204 (Opens in a new window) for more information about eligible products. APR ranges may vary based on when you accepted an Apple Card. Cardholders who accept an Apple Card on and/or after February 1, 2024: Variable APRs for Apple Card, other than ACMI, range from 19.24% to 29.49% based on creditworthiness. Rates as of February 1, 2024. Existing cardholders: See your Customer Agreement for applicable rates and fee. If you buy an ACMI-eligible product by choosing to pay in full with Apple Card (instead of using ACMI), that purchase is subject to the Apple Card variable APR, not 0% APR. Taxes and shipping on ACMI purchases are subject to the variable APR, not 0% APR. When you buy an iPhone with ACMI, you’ll need to select AT&T, T-Mobile, or Verizon as your carrier when you check out. An iPhone purchased with ACMI is always unlocked, so you can switch carriers at any time. ACMI is not available for purchases made online at the following special stores: Apple Employee Purchase Plan; participating corporate Employee Purchase Programs; Apple at Work for small businesses; Government and Veterans and Military Purchase Programs; or on refurbished devices. The last month’s payment for each product will be the product's purchase price, less all other payments at the monthly payment amount. ACMI financing is subject to change at any time for any reason, including but not limited to installment term lengths and eligible products. See support.apple.com/kb/HT211204 (Opens in a new window) for information about upcoming changes to ACMI financing. See the Apple Card Customer Agreement (Opens in a new window) for more information about ACMI financing.

* Monthly pricing is available when you select Apple Card Monthly Installments (ACMI) as payment type at checkout at Apple, and is subject to credit approval and credit limit. Financing terms vary by product. Taxes and shipping are not included in ACMI and are subject to your card’s variable APR. See the Apple Card Customer Agreement (Opens in a new window) for more information. ACMI is not available for purchases made online at special storefronts. The last month’s payment for each product will be the product’s purchase price, less all other payments at the monthly payment amount. ACMI financing is subject to change at any time for any reason, including but not limited to, installment term lengths and eligible products. See support.apple.com/kb/HT211204 (Opens in a new window) for information about upcoming changes to ACMI financing.

To access and use all Apple Card features and products available only to Apple Card users, you must add Apple Card to Wallet on an iPhone or iPad that supports and has the latest version of iOS or iPadOS. Apple Card is subject to credit approval, available only for qualifying applicants in the United States, and issued by Goldman Sachs Bank USA, Salt Lake City Branch.

If you reside in the U.S. territories, please call Goldman Sachs at 877-255-5923 with questions about Apple Card.

Learn more at apple.com/2030.
Requires an iPhone and Apple Watch with second-generation Ultra Wideband chip.
ECG app is available on Apple Watch Series 4 and later (excluding Apple Watch SE) and can generate an ECG similar to a single-lead electrocardiogram. Intended for use by people 22 years old and over.
Irregular rhythm notification requires the latest version of watchOS and iOS. It is not intended for use by people under 22 years old or those who have been previously diagnosed with atrial fibrillation (AFib).
The temperature sensing feature is not a medical device and not intended for use in medical diagnosis, treatment, or for any other medical purpose.
The Cycle Tracking app should not be used as a form of birth control. Data from the Cycle Tracking app should not be used to diagnose a health condition.
Emergency SOS requires a cellular connection or Wi-Fi calling with an internet connection from your Apple Watch or nearby iPhone.
The international emergency calling feature requires an Apple Watch Ultra 2 (Cellular), Apple Watch Series 9 (GPS + Cellular), or Apple Watch SE (GPS + Cellular) model. For a list of supported countries and regions, see apple.com/watchos/feature-availability.
Apple Watch SE has a water resistance rating of 50 meters under ISO standard 22810:2010. This means that it may be used for shallow-water activities like swimming in a pool or ocean. However, Apple Watch SE should not be used for scuba diving, waterskiing, or other activities involving high-velocity water or submersion below shallow depth. Water resistance is not a permanent condition and can diminish over time. For additional information see support.apple.com/en-us/HT205000.
Apple Watch Series 9 has a water resistance rating of 50 meters under ISO standard 22810:2010. This means that it may be used for shallow-water activities like swimming in a pool or ocean. However, Apple Watch Series 9 should not be used for scuba diving, waterskiing, or other activities involving high-velocity water or submersion below shallow depth. Water resistance is not a permanent condition and can diminish over time. For additional information see support.apple.com/HT205000.
Apple Watch Ultra 2 has a water resistance rating of 100 meters under ISO standard 22810. It may be used for recreational scuba diving (with compatible third-party app from the App Store) to 40 meters and high-speed water sports. Apple Watch Ultra 2 should not be used for diving below 40 meters. Water resistance is not a permanent condition and can diminish over time. For additional information see support.apple.com/en-us/HT205000.
Wireless service plan required for cellular service. Contact your service provider for more details. Connection may vary based on network availability. Check apple.com/watch/cellular(Opens in a new window) for participating wireless carriers and eligibility. See support.apple.com/en-us/HT207578(Opens in a new window) for additional setup instructions.
Not all features will be available if the Apple Watch is set up through Family Setup. Wireless service plan required for cellular service. Contact your service provider for more details. Check apple.com/watch/cellular for participating wireless carriers and eligibility.
All-day battery life is based on the following use: 90 time checks, 90 notifications, 45 minutes of app use, and a 60-minute workout with music playback from Apple Watch via Bluetooth, over the course of 18 hours; Apple Watch SE (2nd generation) (GPS) usage includes connection to iPhone via Bluetooth during the entire 18-hour test; Apple Watch SE (2nd generation) (GPS + Cellular) usage includes a total of 4 hours of LTE connection and 14 hours of connection to iPhone via Bluetooth over the course of 18 hours. Testing conducted by Apple in August 2022 using preproduction Apple Watch SE (2nd generation) (GPS) and Apple Watch SE (2nd generation) (GPS + Cellular), each paired with an iPhone; all devices tested with prerelease software. Battery life varies by use, configuration, cellular network, signal strength, and many other factors; actual results will vary.
All-day battery life is based on the following use: 90 time checks, 90 notifications, 45 minutes of app use, and a 60-minute workout with music playback from Apple Watch via Bluetooth, over the course of 18 hours; Apple Watch Series 9 (GPS) usage includes connection to iPhone via Bluetooth during the entire 18-hour test; Apple Watch Series 9 (GPS + Cellular) usage includes a total of 4 hours of LTE connection and 14 hours of connection to iPhone via Bluetooth over the course of 18 hours. Battery life in Low Power Mode is based on the following use: 180 time checks, 180 notifications, 90 minutes of app use, and a 60-minute workout with music playback from Apple Watch via Bluetooth, over the course of 36 hours; Apple Watch Series 9 (GPS) usage includes connection to iPhone via Bluetooth during the entire 36-hour test; Apple Watch Series 9 (GPS + Cellular) usage includes on-demand LTE connection and 28 hours of connection to iPhone via Bluetooth over the course of 36 hours. Testing conducted by Apple in August 2023 using preproduction Apple Watch Series 9 (GPS) and Apple Watch Series 9 (GPS + Cellular), each paired with an iPhone; all devices tested with prerelease software. Battery life varies by use, configuration, cellular network, signal strength, and many other factors; actual results will vary.
Fast charging is compatible with Apple Watch Series 7 or later, including all Ultra models. It is not compatible with any Apple Watch SE model.
All-day battery life is based on the following use: 180 time checks, 180 notifications, 90 minutes of app use, and a 60-minute workout with music playback from Apple Watch via Bluetooth, over the course of 36 hours; Apple Watch Ultra 2 (GPS + Cellular) usage includes a total of 8 hours of LTE connection and 28 hours of connection to iPhone via Bluetooth over the course of 36 hours. Battery life in Low Power Mode is based on the following use: 360 time checks, 360 notifications, 180 minutes of app use, and two 60-minute workouts with music playback from Apple Watch via Bluetooth, over the course of 72 hours; Apple Watch Ultra 2 (GPS + Cellular) usage includes on-demand LTE connection and 60 hours of connection to iPhone via Bluetooth over the course of 72 hours. Testing conducted by Apple in August 2023 using preproduction Apple Watch Ultra 2 (GPS + Cellular) paired with an iPhone; all devices tested with prerelease software. Battery life varies by use, configuration, cellular network, signal strength, and many other factors; actual results will vary.

Apple Watch Ultra 2, Apple Watch Series 9, and Apple Watch SE require iPhone Xs or later with iOS 17 or later.

FineWoven and stainless steel bands are not water resistant.

Case and band combinations can be made within collections (Apple Watch and Apple Watch Hermès) only.

Bands are subject to availability.

Features are subject to change. Some features, applications, and services may not be available in all regions or all languages. View complete list.

Explore Apple Watch SE

A great deal to love. In fun, fresh combinations.

Health Features

Stay Connected

Workout Views

Advanced Safety Features

Apple Watch Studio

Smarter. Brighter. Mightier.

Arm candy.In all-new flavors.

Which Apple Watch is right for you?

A great deal to love.
In fun, fresh combinations.

Arm candy.
In all-new flavors.