Apple Unveils New iPod shuffle

SAN FRANCISCO — September 1st, 2010 — Apple today announced the new redesigned iPod shuffle which features both clickable “ring” buttons and Apple’s innovative VoiceOver technology, enabling users to easily navigate their music and playlists without ever looking at their iPod shuffle. The new wearable iPod shuffle has an all-aluminium enclosure with a built-in clip and comes in five brilliant colours — silver, blue, green, orange and pink. With nearly 50 per cent more battery life, the new iPod shuffle features over 15 hours of music playback on a single battery charge* and offers 2GB of storage for just £39.

“We’re making the iPod shuffle even better by combining clickable buttons and VoiceOver technology, so users can find and enjoy their music without ever looking at their iPod shuffle”, said Steve Jobs, Apple’s CEO. “With its all-aluminium enclosure and built-in clip the new iPod shuffle is a great workout companion, and at just £39 its a great entry-level iPod that almost everyone can afford”.

iPod shuffle is based on Apple’s incredibly popular shuffle feature, which randomly selects songs from a user’s music library. The clickable buttons make the new iPod shuffle even easier to use. Press the centre button to play and pause, press the outer buttons to skip forward and back or adjust the volume up and down.

The new VoiceOver button on top of iPod shuffle allows users to hear the name of the currently playing song and to switch between songs, playlists or Genius Mixes. VoiceOver speaks 25 different languages and even alerts users when their battery needs charging.

The new iPod shuffle now supports Genius Mixes, the popular iTunes feature that automatically creates mixes from songs in a user’s music library that go great together. Genius Mixes provide the perfect way to rediscover music users already have, but may not have listened to recently.

iPod is the world’s most popular family of digital music players with over a quarter billion sold. Apple’s new holiday lineup includes a brand new iPod shuffle for just £39; the remarkable new iPod nano with Multi-Touch starting at £129; the incredible new iPod touch with Retina display, Apple’s A4 chip, FaceTime, HD video recording and Game Center starting at just £189; and iPod classic in a 160GB model for £193.

Pricing & Availability
The fourth generation iPod shuffle will be available next week for a suggested retail price of £39.00 inc VAT (includes approximately £6 VAT, duty, and levies**) for a 2GB model in silver, blue, green, orange and pink through the Apple Store (www.apple.com/uk), Apple’s retail stores and Apple Authorised Resellers. iPod shuffle comes with Apple Earphones and the iPod shuffle USB cable. iPod shuffle requires a Mac with a USB 2.0 port, Mac OS X v10.5.8 or later and iTunes 10 or later; or a Windows PC with a USB 2.0 port and Windows 7, Windows Vista, Windows XP Home or Professional (Service Pack 3) or later.

*Battery life and number of charge cycles vary by use and settings. See www.apple.com/uk/batteries for more information.

** VAT, duty and levies may vary over time.

Press Contact:
Adam Howorth
Apple
howorth.a@apple.com
020 7184 1202

Sarah O'Brien
Apple
obrien_s@apple.com
020 7184 1477