PRESS RELEASE 04 May 2004

Steve Jobs to Kick Off Apple’s Worldwide Developers Conference 2004 with Preview of Mac OS X “Tiger”

CUPERTINO, California - May 4th, 2004
Apple today announced that Steve Jobs will kick off its Worldwide Developers Conference (WWDC) with a keynote on Monday June 28th, 2004, beginning at 10:00am PT (6:00pm BST) at San Francisco’s Moscone West. This year’s keynote will include a preview of “Tiger”, the next major release of Mac OS X.

The five-day event, which runs from June 28th to July 2nd, will host close to 200 technical sessions with new content designed to serve a wide range of Mac developers, including an in-depth look at the latest Mac OS X technologies, hands-on labs with the latest Mac systems, expanded tracks on Enterprise IT and a dedicated track for QuickTime developers and content creators.

Other activities at Apple’s WWDC 2004 include:
  • an in-depth look at Mac OS X technologies, from its open source foundation to innovative application frameworks, next-generation development tools and its industry leading graphics and imaging capabilities. WWDC is the place to learn why Mac OS X is fuelling the innovation of both the desktop and server market;
  • an expanded Enterprise IT track specifically designed to help enterprise developers, system administrators and IT managers understand the core technologies that will be delivered in Tiger and fully leverage them in their environments;
  • an enhanced QuickTime and Digital Media track for developers and content creators looking to explore the latest in multimedia for mobile devices with 3GPP, best practices for content delivery with QuickTime Streaming Server, and new tools and techniques for creating and delivering exceptional digital media content;
  • expanded hands-on labs with the latest Mac systems, where developers can port and test their code and get technical assistance from the Apple engineers directly responsible for the technologies;
  • comprehensive sessions providing a roadmap and technical details on Application Technologies, Development Tools, Graphics and Media, Hardware and OS Foundations; and
  • special events and activities such as the Pre-Conference Workshops, Apple Design Awards, Apple Campus Bash, WWDC Exhibit Fair and Special Interest Groups.

Cost & Registration:

The cost of the five-day conference is US$1,595 per attendee, with a US$300 Early Registration Discount available before May 14th. Visit Apple’s WWDC Web site for registration and complete session details at http://developer.apple.com/wwdc.

Press Registration:

Members of the media and industry analysts are invited to attend the keynote and can register by contacting Stefan Offermann at +1 408 974 6633 or stefan@apple.com.

Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.
Press Contacts:
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Phone: (020) 8218 1440
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