Apple Introduces iPod mini

Apple today introduced iPod mini, the smallest portable music player ever to hold up to 1,000 CD-quality songs. iPod mini is encased in an ultra-portable, lightweight anodised aluminium body available in five stylish colours — silver, gold, pink, blue or green — and features a patent pending, touch-sensitive Click Wheel for easy, one-handed navigation. iPod mini features the same award-winning user interface as its “big brother” iPods and works effortlessly with Apple's iTunes digital music jukebox software for seamlessly managing and listening to digital music collections on both Mac and Windows.

“iPod has revolutionised the way people listen to music”, said Steve Jobs, Apple's CEO. “iPod mini joins the iPod family of best-selling digital music players, offering customers the same 1,000 songs in your pocket as the original iPod in an innovative design that's half the size. We think its going to be pretty popular, especially with younger music lovers”.

iPod mini is the perfect combination of ultra-portable design, storagecapacity, ease-of-use and audio performance. iPod mini is smaller than mostmobile phones and weighs only 3.6 ounces (102 g). Building on the success ofthe original touch wheel, iPod mini features an innovative, new Click Wheelthat combines the ease and simplicity of a touch wheel with the precision ofmechanical buttons for precise, one-handed navigation. iPod mini users cantransfer a song per second from their Mac or Windows computer andconveniently charge iPod mini with either the included FireWire or USB 2.0cable.

iPod mini is the ultimate fashion statement with a choice of five stylishcolours — silver, gold, pink, blue or green — the hallmark white headphones and a new belt clip. With a backlit, recessed screen and lightweight, yet durable anodised aluminium, iPod mini is the ultimate portable digital musicplayer. Users can purchase an optional arm band, in-ear headphones or a dockto enhance their iPod mini experience.

iPod mini features Apple's patent pending Auto-Sync technology thatautomatically downloads an entire digital music library onto iPod mini andkeeps it up-to-date whenever iPod mini is plugged into a Mac or Windowscomputer using FireWire or USB 2.0.

Users can personalise their new iPod mini with a custom laser engraving onthe back. iPod mini can be custom engraved with a name or personal messageto commemorate special events such as a graduation, birthday or a winningteam's season, as well as for identification in case they lose their iPod.

Pricing & Availability:

iPod mini for Mac and Windows, in a choice of a silver, gold, pink, blue orgreen 4GB model with a belt clip, will be available in the US in Februaryand worldwide in April. The suggested selling price in the UK will be £199(inc VAT). iPod mini will be available through the Apple Store and Apple Authorised Resellers. All iPod minis will include earbud headphones, an Apple iPod mini power adaptor, a 1.2m 30-pin to FireWire cable, a 1.2m 30-pin to USB 2.0 cable, and a CD with iTunes 4.2 for Mac and Windows computers.

Optional accessories will include; the iPod Dock, in-ear headphones, and armband. Laser engraving is available for iPod mini and can include two linesof text with up to 23 characters per line. UK pricing for accessories willbe confirmed shortly.

iPod mini can be charged with either the FireWire or USB 2.0 cable and getsup to eight hours of battery life. iPod mini requires a Mac with a FireWireport and Mac OS X version 10.1.5 or later (Mac OS X v10.2 or laterrecommended); or a Windows PC with a FireWire or USB 2.0 port, or aWindows-certified FireWire or USB 2.0 card and Windows 2000, XP Home orProfessional.

Press Contacts:
Apple UK and Ireland Public Relations
Email: media.uk@apple.com
Phone: (020) 8218 1440