PRESS RELEASE
22 October 2003
Apple Lowers Prices for eMac Line
Most Affordable SuperDrive-Equipped Mac Ever Now Starts at Just £649 (incVAT)
CUPERTINO, California - October 22nd, 2003
Apple today announced lower prices for its popular eMac desktop computer for home and schools, making the eMac the most affordable SuperDrive-equipped Mac ever, starting at just £649 (inc VAT). Featuring a stunning 17-inch flat CRT in a compact all-in-one design, eMac includes Mac OS X version 10.3 “Panther”, with over 150 breakthrough new features, including Fast User Switching making the eMac easy to share among users in the home and schools. eMac also offers Apple's iLife, the industry's only integrated suite of award-winning applications for digital music, photography, moviemaking and DVD creation.
“Complete and ready to use right out of the box, eMac is the most affordable SuperDrive-equipped Mac ever offered”, said Greg Joswiak, Apple's vice president of Hardware Product Marketing. “A brilliant combination of performance and value, eMac makes it easy and affordable for everyone to make DVDs from their movies, music and photos — it's the ultimate computer for home and schools”.
Housed in a remarkably compact all-in-one design that is even less deep thanthe original iMac, eMac offers a crisp 17-inch flat CRT display supportingscreen resolutions of up to 1280-by-960 pixels in 24-bit colour. Offering afast 1GHz PowerPC G4 processor, eMac comes with either a Combo(DVD-ROM/CD-RW) drive for watching DVD movies and burning CDs or Apple'srevolutionary SuperDrive (DVD-R/CD-RW), which adds the ability to burn DVDsthat play in most consumer DVD players. eMac comes with high-performance ATIRadeon 7500 graphics with 32MB of dedicated DDR SDRAM and hard drives up to80GB.
Offering the latest in wireless communications, eMac includes a built-inantenna and card slot to support AirPort Extreme 802.11g wirelessnetworking. eMac also includes built-in 10/100BASE-T Ethernet and 56K V.92modem allowing customers to connect to the Internet any way they like. Withfive USB ports, and two FireWire ports conveniently located on the side ofthe system, eMac desktops offer easy plug-and-play connections to popularperipherals such as digital video camcorders, iPod, digital still cameras,printers and scanners.
Every eMac comes with Panther in the box. Panther delivers more than 150breakthrough new features including a completely new Finder that providesone-click access to a user's favourite files and folders; Exposé, arevolutionary new way to instantly see all open windows at once; and iChatAV, a complete desktop video conferencing solution for business, educationand consumers. Panther also features Fast User Switching to elegantly switchbetween active users without having to quit applications or log out;FileVault, which uses the latest security standards and 128 bit encryptiontechnology to ensure that data in the home directory is kept secure andprivate at all times; and enhanced Windows compatibility that ensures files,printers and network services can easily be shared with Windows users.
Perfect for today's digital lifestyle, every new eMac also includes iLife,Apple's integrated suite of award-winning digital lifestyle applicationsthat features the latest versions of iPhoto, iMovie and iDVD and iTunes.iLife is the only integrated suite to include all of the four applicationsrequired for today's “digital lifestyle” — digital music, photography, moviemaking and DVD creation — and is the first product to offer the benefits of seamlessly integrating them. In addition to Panther, eMac also includes AppleWorks, WorldBook Encyclopedia 2003 Edition and Tony Hawk's Pro Skater 4.
Pricing & Availability:
The eMac line is available immediately through the Apple Store and Apple Authorised Resellers in twostandard configurations.
The 17-inch flat CRT eMac, for a suggested selling price of £649 (inc VAT)includes:
- 1GHz PowerPC G4 processor;
- 128MB of system memory;
- a 32x Combo DVD-ROM/CD-RW optical drive;
- ATI Radeon 7500 with 32MB video memory; and
- a 40GB ATA hard drive.
The 17-inch flat CRT eMac, for a suggested selling price of £849 (inc VAT)includes:
- 1GHz PowerPC G4 processor;
- 256MB of system memory
- a 4x SuperDrive DVD-R/CD-RW optical drive;
- ATI Radeon 7500 with 32MB video memory; and
- an 80GB ATA hard drive.
Build-to-order options and accessories include additional memory, a 160GBhard drive, AirPort Extreme Card and AirPort Base Station, and the AppleCareProtection Plan.
eMac computers are also available to education customers in the UK throughthe Apple Store for Education or by calling an Apple education sales representative on 0800 039 1515.
- Apple UK's home page on the World Wide Web: https://www.apple.com/ukApple's home page on the World Wide Web: https://www.apple.comTo access Apple press releases, background material, product photography and contact information on the Web, visit Media & Analyst Information at: https://www.apple.com/uk/prApple, the Apple logo, Mac, Mac OS, Macintosh, iMac, MacBook, Leopard, iLife, iSight, AirPort Extreme, FireWire, SuperDrive, iPhoto, iMovie, GarageBand, Time Machine, Finder, Spaces, iChat, Time Capsule, Apple Store, AirPort Express, AppleCare, iWork, Logic, Final Cut, Aperture, Xserve, iTunes, iPhone, iPad, iPod, iPod nano, iPod touch, iPod classic, iCal, Apple Store, Multi-Touch, MacBook Air, Spaces, Snow Leopard, SuperDrive, AirPort Extreme, MagSafe and Bonjour are trademarks of Apple. Other company and product names may be trademarks of their respective owners.