PRESS RELEASE
17 July 2002
Apple Introduces iSync
Apple, Cingular & Sony Ericsson Deliver First “Mac to Mobile” Solution
MACWORLD EXPO, NEW YORK - July 17th, 2002
Apple today introduced iSync, a breakthrough product that synchronises address books and calendars between Mac computers and the new generation of Bluetooth-enabled GPRS mobile phones, Palm OS devices and Apple’s iPod portable digital music player. Apple also announced it is working with mobile industry leaders Cingular and Sony Ericsson to offer Mac customers the first easy-to-use, integrated “Mac to Mobile” solution.
“Mobile phones are the world’s most popular digital device, but up until now, there’s been almost no co-operation between them and personalcomputers”, said Steve Jobs, Apple’s CEO. “iSync lets users have the same up-to-date address book and calendars everywhere — on their Mac and in their pocket”.
“There is great synergy between Sony Ericsson and Apple in terms of how wesee new services developing for the consumer and in our commitment to makeapplications easy to use”, said Katsumi Ihara, president of Sony EricssonMobile Communications. “Apple’s approach to working with mobile technology will scale well into the next generation phones that take on imaging, music and entertainment functions, and we see many more ways that our products can complement each other in the future”.
“Cingular is thrilled to see Apple take the lead in bringing easy-to-usemobile solutions to market”, said Stephen Carter, president and CEO ofCingular. “With a Mac, our US customers using the new Sony Ericsson T68iphone are at the leading-edge of the mobile services revolution — keepingtheir contact list and calendar up-to-date between their Mac and theirphone, sending and receiving text messages from their Mac, and surfing theWeb with our new Wireless Internet Express Network”.
iSync ensures that address books and calendars flow seamlessly from a user’s Mac to all of their digital devices and back. Rather than requiring a separate synchronisation application for each type of device, iSync workswith the latest Bluetooth mobile phones, Palm OS devices and iPod to keep allthese devices up-to-date. As a result, iSync users will enjoy seamlessmobile access to schedules and other crucial information on all the devicesthey travel with.
Pricing & Availability:
iSync will be available as a free download starting this September andrequires Mac OS X version 10.2. A list of iSync-compatible devices isavailable at https://www.apple.com/uk/isync/.
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