PRESS RELEASE 21 March 2002

Apple Introduces 10GB iPod — 2,000 Songs in Your Pocket

Download Contacts into iPod Alongside Your Music

MACWORLD EXPO, TOKYO - March 21st, 2002
Apple today announced a second model of its groundbreaking iPod digital music player that features a 10GB hard drive, allowing users to pack an incredible 2,000 CD-quality songs into the iPod’s ultra-portable, 185 g design. Apple also announced that all iPod owners can now download free software that adds the ability to download and store contact lists with up to 1,000 names and addresses alongside their music. In addition, from May, customers will be able to order their new iPod with a custom laser engraving etched into iPod’s stainless steel back.
“iPod lets you easily put your entire music collection in your pocket andlisten to it anywhere. With the new 10GB iPod, you can listen to your music continuously on six round-trip flights between San Francisco and Tokyo and never hear the same song twice”, said Steve Jobs, Apple’s CEO.“Plus, now you can store your contact lists inside your iPod, too”.
iPod owners can now add a special touch to their new iPod by personalisingthe stainless steel back with a custom laser engraving. The iPod can beengraved with a name and/or personal message to commemorate special eventssuch as a graduation, birthday, or a winning team’s season, as well as foridentification in case of loss.
iPod is the only portable music player with Auto-Sync, an innovative featurethat automatically downloads your entire iTunes digital music library intoiPod and automatically keeps it up-to-date whenever the iPod is plugged intoa Mac. With iPod’s built-in FireWire port, a massive 2,000 song library can be downloaded in less than 20 minutes — 30 times faster than USB-baseddevices. The iPod’s battery provides up to 10 hours of continuous music and recharges automatically whenever iPod is connected to a Mac, using power supplied over the FireWire cable.
iPod is the first portable music player that allows users to carry all theircontact information for a thousand colleagues, family and friends, rightnext to their entire music collection. Customers can transfer contact listsfrom Entourage, Palm Desktop or Mac OS X’s Address Book into the iPodContacts folder.
With its innovative scroll wheel and graphical user interface, iPodcustomers can quickly accelerate through an entire library of 2,000 songs tofind and play their favourite song or quickly and easily access any of theircontacts in seconds.
Apple has also added 20 EQ presets, ranging from R&B to Classical, allowingcustomers to adjust the iPod’s dynamic range to better match the music they are listening to. Customers can apply EQ settings to songs while they listen to them with the iPod’s Settings menu, or utilise the EQ settings that they assigned to individual songs in their iTunes library.
Pricing & Availability:
The new 10GB iPod is available immediately for a suggested selling price of£429 (inc. VAT), and the 5GB model remains priced at £349 (inc. VAT), through the Apple Store and Apple Authorised Resellers. Laser engraving is available for £41.13 (inc. VAT) and can include two lines of text with up to 27 characters per line. Engraving will be available in the UK from May 2002. An iTunes 2 CD, earbud-style headphones, FireWire cable and FireWire-based power adaptor are all included. Both Contact and EQ features are available for free download tocurrent iPod owners. iPod requires Mac OS X version 10.1 or Mac OS 9.2 and iTunes 2.0.4.
Press Contacts:
Apple UK and Ireland Public Relations
Email: media.uk@apple.com
Phone: (020) 8218 1440
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