Augmented reality on iOS and iPadOS transforms how you work, learn, play, and connect with the world around you. And this is just the beginning.
The spatial computing experiences of Apple Vision Pro go even further with visionOS 2. All-new ways to relive memories, play, work and navigate.
AirPods Pro 2 — Pro‑level Active Noise Cancellation, Adaptive Audio, Transparency, Personalised Spatial Audio and advanced hearing health features.
Apple Watch Ultra 2. A new black titanium case. The most accurate GPS in a sports watch. And connectivity, health and safety features for every day.
Get £35–£325 off a new Apple Watch Ultra 2 when you trade in an Apple Watch. Buy now at apple.com.
View all technical specifications for Apple Watch Ultra 2.
High-fidelity audio. Intelligent assistant. Home hub that works across devices. HomePod is a powerhouse speaker with the privacy of Apple built in.
View all technical specifications for AirPods Pro 2.
Get £35 – £325 off a new Apple Watch Hermès Ultra 2 when you trade in an Apple Watch. Buy now at apple.com.
https://www.apple.com/uk/shop/buy-watch/apple-watch-hermes-ultra
See all technical specifications for the 13- and 15-inch MacBook Air with M3 chip and the 13-inch MacBook Air with M2 chip.
High-fidelity audio. Intelligent assistant. Home hub that works across devices. HomePod is a powerhouse speaker with the privacy of Apple built in.
When you wear Apple Watch, you get a fitness partner, meaningful health insights, safety features and a connection to what you care about most.
https://www.apple.com/uk/apple-watch-ultra-2/why-apple-watch/
Compare the Mac mini (M4) with other desktops like the Mac Studio (M2) and iMac 24-in (M4, two ports). Find the one that’s perfect for you.
Get £25 – £575 off the all-new, powerful iPad Pro when you trade in with Apple. Plus, get free delivery or in-store pickup. Buy now at apple.com.
See all the technical specifications for Mac mini with the M4 or M4 Pro chip.
Compare the iMac 24-in (M4, two ports) with other desktops like the iMac 24-in (M4, four ports) and Mac mini (M4). Find the one that’s perfect for you.
Compare the MacBook Pro 14-in (M4) with other laptops like the MacBook Pro 14-in (M4 Pro or M4 Max) and MacBook Pro 16-in (M4 Pro or M4 Max). Find the one t...
Compare Mac Pro with other desktops like Mac Studio and Mac mini. Find the one that’s perfect for you.
Compare the Mac Studio with other desktops like the Mac Pro and Mac mini. Find the one that’s perfect for you.
See what makes each Mac laptop and desktop different. And find the one that’s perfect for your life, your work and your budget.
See what makes each Mac laptop and desktop different. And find the one that’s perfect for your life, your work and your budget.
See all the technical specifications for iMac with the M4 chip and 24-inch display.
View all the technical specifications for Mac Studio with the M2 Max or M2 Ultra chip.
Save up to 15% on a refurbished iPad at Apple Online Store with free delivery. All models are Apple-certified with a 1-year warranty.
See all the technical specifications for the 14- and 16‑inch MacBook Pro with the M4, M4 Pro and M4 Max chips.
Apple One bundles your Apple services into one low monthly payment. It’s the best way to enjoy Apple Music, Apple TV+, Apple Arcade, iCloud+ and more.
See all the technical specifications for Mac Pro with the M2 Ultra chip.
iCloud+ provides additional storage and enhanced privacy protections to keep all your photos, files, notes and more safe and available from anywhere.
See full technical specifications for iPad Pro — resolution, size, weight, battery life and storage capacity — for Wi-Fi and Wi-Fi + Cellular models.
Apple Magic Keyboard, Magic Mouse 2, Magic Trackpad 2. Redesigned to be fully rechargeable and even more of a joy to use.