Phil Schiller is an Apple Fellow, responsible for leading the App Store and Apple Events.
Browse and purchase iPhone accessories to enhance your iPhone experience. Protect your iPhone with snug-fitting cases and armbands. Talk and listen easily w...
Motion is a powerful motion graphics tool that makes it easy to create 2D, 3D and 360° titles, fluid transitions and realistic effects in real time.
iPad Pro features the M4 chip, 11-inch or 13-inch Ultra Retina XDR display, Wi‑Fi 6E, 5G, and support for Apple Pencil Pro.
iPad Air features an 11- or all-new 13-inch Liquid Retina display, M2 chip, landscape front camera and Wi‑Fi 6E, and support for Apple Pencil Pro.
Final Cut Pro revolutionises post-production with 360° video editing and motion graphics, 4K HDR support and advanced tools for colour correction.
limited recharge cycles and may eventually need to be replaced. Battery life and charge cycles vary by use and settings. Battery tests are conducted using s...
Find out more about the battery life of Apple Watch. Learn about charge time, power reserve and other battery metrics too.
Compare specs for the latest Apple Watch models: Apple Watch Ultra 2, Apple Watch Series 10 and Apple Watch SE.
iOS 18 brings deeper customisation, new ways to connect, easier-to-find photos and support for Apple Intelligence.
Maximise the life and lifespan of the rechargeable lithium-ion batteries in your MacBook, iPod, iPhone and iPad.
Compare features for AirPods Pro 2, AirPods 4, AirPods 4 with Active Noise Cancellation and AirPods Max.
Compare features for AirPods Pro 2, AirPods 4, AirPods 4 with Active Noise Cancellation and AirPods Max.
Compare features for AirPods Pro 2, AirPods 4, AirPods 4 with Active Noise Cancellation and AirPods Max.
Compare features for AirPods Pro 2, AirPods 4, AirPods 4 with Active Noise Cancellation and AirPods Max.
Final Cut Pro is Apple’s revolutionary video editing application. Review a comprehensive list of features and specifications.
Be part of an engineering group where every aspect of the work is built around a respect for the customer’s needs.
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Attach AirTag to everyday items, like your keys or a backpack, to easily keep track of them in the Find My app.
Compare features and technical specifications for iPhone 16 Pro, iPhone 16 Pro Max, iPhone 16, iPhone 16 Plus, iPhone SE and many more.
View all technical specifications for AirPods Max.
With built-in features for a range of vision needs, you can customise your display, control your devices and navigate your surroundings your way.
View all technical specifications for Apple Watch SE.
View all technical specifications for Apple Watch Series 10.
iPadOS 18 brings new ways to work with Apple Pencil, new experiences in apps, deeper customisation options and support for Apple Intelligence.
Isabel Mahe is Apple’s vice president, managing director of Greater China and a member of Apple’s executive leadership team. Learn more about Isabel.
Apple products and services have built-in features for a range of mobility needs, so you can control your devices in the ways that work best for you.
Apple Vision Pro is Apple’s first spatial computer. It seamlessly blends digital content with your physical space using revolutionary technology.
View all technical specifications for Apple Watch Ultra 2.
View all technical specifications for AirPods Pro 2.
View all technical specifications for AirPods 4.