Apple cares about protecting your personal information. Learn more about our commitment to protecting your privacy and about our corporate policies.
Apple is constantly improving the built-in technologies designed to keep your personal information safe.
Learn about the Apple privacy technologies and controls designed to keep your devices and data secure.
Safari is the world’s fastest browser. Enjoy more third-party extensions, powerful privacy protections and industry-leading battery life.
iPadOS 18 brings new ways to work with Apple Pencil, new experiences in apps, deeper customisation options and support for Apple Intelligence.
Apple products are designed to protect your privacy, because privacy is a fundamental human right.
iOS 18 makes iPhone even more personal, with deeper customisation, new ways to connect, easier-to-find photos and support for Apple Intelligence.
iPadOS 17 makes iPad more personal and capable, with a redesigned Lock Screen, interactive widgets, enhanced PDFs and seamless sharing in Messages.
The most powerful Mac laptops and desktops ever. Supercharged by Apple silicon. MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio and Mac Pro.
macOS Sonoma brings stunning screen savers, desktop widgets, new ways to share work and web apps along with fun personalisation tools and Game Mode.
iOS 17 brings new features for more expressive communication, simplified sharing and a new full-screen experience for your iPhone.
iCloud+ is the seamless and connected iCloud experience you love, with even more storage, privacy and ways to stay connected with friends and family.
The App Store gives people around the world a safe and trusted place to discover apps that meet our high standards for privacy, security and content.
Easily locate your Apple devices, items with an AirTag, compatible third-party products, and friends and family — all with the Find My app.
Find out how to deploy and manage Apple technology in your school and support IT teams using Apple devices and programmes.
Apple One bundles your Apple services into one low monthly payment. It’s the best way to enjoy Apple Music, Apple TV+, Apple Arcade, iCloud+ and more.
Learn how you can experience well-being, confidence, and satisfaction.
macOS Sequoia brings effortless window tiling, web browsing with fewer distractions, new iPhone Mirroring and support for Apple Intelligence.
Built-in features for a range of cognitive needs can help you streamline tasks and make your day-to-day easier in the ways that work best for you.
Do more using Mac with other Apple devices. Make phone calls, send text messages, hand off files, copy and paste, and automatically unlock your Mac.
Apple TV 4K. Our best audio and video quality. Dolby Vision, HDR10+ and Dolby Atmos. Works seamlessly with Apple devices, services and smart home.
Apple Vision Pro is Apple’s first spatial computer. It seamlessly blends digital content with your physical space using revolutionary technology.
iPad Air features an 11-inch or all-new 13-inch Liquid Retina display, M2 chip, landscape front camera, Wi-Fi 6E and support for Apple Pencil Pro.
Learn about the roles, benefits, and career growth you can experience.
Find out where you can buy an iPhone, how you can prepare for your iPhone arriving, how to activate your iPhone and how to transfer your numbers.
We’re continually designing new features and parental controls to help make sure children use their devices in the ways their parents want them to.
iPad Pro features the M4 chip, 11-inch or 13-inch Ultra Retina XDR display, Wi-Fi 6E, 5G and support for Apple Pencil Pro.
Shopping on the Apple Site is better when you have an Apple account. Learn how to create your Apple ID, how to manage your account and much more.
Powerful. Beautiful. Durable. Check out the new iPhone 15 Pro, iPhone 15 Pro Max, iPhone 15 and iPhone 15 Plus.
Clinicians and nurses can deliver the best care when they have powerful, intuitive tools. See how our products are transforming healthcare.