PRESS RELEASE July 21, 2011

Apple Updates Mac mini

SINGAPORE, Singapore - July 21, 2011 - Apple® today updated the Mac® mini with next generation Intel core processors, new discrete graphics, high-speed Thunderbolt I/O technology and Lion, the world’s most advanced operating system. The new Mac mini delivers up to twice the processor and graphics performance of the previous generation in the same amazingly compact and efficient aluminium design.* Starting at a suggested retail price of S$788 inc GST, the new Mac mini is available for order today and in stores tomorrow.

“Mac mini delivers the speed and expandability that makes it perfect for the desktop, living room or office,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “With faster processors, more powerful graphics and Thunderbolt in an incredibly compact, aluminium design, the new Mac mini is more versatile than ever.”

At just 19.7 centimetres square and 3.6 centimetres thin, the new Mac mini maintains its compact aluminium design while delivering amazing performance and graphics capabilities. Available in three different configurations, customers can choose a Mac mini with the latest dual-core Intel Core i5 or Intel Core i7 processors, AMD Radeon HD 6630M discrete graphics, or a quad-core Intel Core i7 powered server configuration. Designed without an optical disc drive, Mac mini can access the optical drives on other PCs and Macs, and works with the MacBook Air® SuperDrive®. Configure-to-order options include up to 8GBs of memory, a faster 7200 RPM hard drive and a 256GB solid state drive.

Mac mini now comes with Thunderbolt I/O technology for expansion possibilities never before available to Mac mini users. With a Thunderbolt port, Mac mini can connect to peripherals such as high-performance storage devices, RAID arrays and the new Apple Thunderbolt Display, a stunning 27-inch IPS widescreen display that’s great for making FaceTime® HD video calls, surfing the Web and viewing movies and photos.

With ultra-fast Wi-Fi, you can wirelessly download apps from the Mac App Store™, back up data to Time Capsule® and share files with AirDrop, which makes transferring files quick and easy. Mac mini includes Bluetooth for wireless peripherals and four USB ports for easy connectivity for the wired and wireless devices you use every day.

The new Mac mini remains the world’s most energy efficient desktop, meets Energy Star 5.2 requirements and achieves EPEAT Gold status.** Mac mini has a highly recyclable aluminium enclosure, PVC-free components and cables, no brominated flame retardants and features material-efficient system and packaging designs.

Every new Mac mini comes with Mac OS® X Lion, the latest major release of Mac OS X, the world’s most advanced operating system, and iLife® apps for creating and sharing great photos, movies and music. Lion introduces more than 250 new features to the Mac, including Multi-Touch® gestures and system-wide support for full screen apps; Mission Control, an innovative view of everything running on your Mac; the Mac App Store, the best place to find and explore great software; Launchpad, a new home for all your apps; and a completely redesigned Mail app.

Pricing & Availability
The new Mac mini is available through the Apple Store® (www.apple.com/sg) today and Apple Authorised Resellers starting July 22.

The 2.3 GHz dual-core Intel Core i5 Mac mini with 2GB of memory and a 500GB hard drive starts at a suggested retail price of S$788 inc GST, with options to add memory up to 8GB and a 750GB hard drive.

The 2.5 GHz dual-core Intel Core i5 Mac mini with 4GB of memory and a 500GB hard drive starts at a suggested retail price of S$1,088 inc GST, with options to upgrade to a 2.7GHz dual-core Core i7 processor, up to 8GB of memory, and a 750GB hard drive with an option to add or replace with a 256GB solid state drive.

The 2.0 GHz quad-core Intel Core i7 Mac mini with Lion Server, 4GB of memory and dual 500GB hard drives starts at a suggested retail price of S$1,348 inc GST. Options include adding memory up to 8GB, two 750GB hard drives, or up to two 256GB solid state drives.

*Testing conducted by Apple in July 2011 using preproduction Mac mini configurations. For more information visit www.apple.com/sg/macmini/features.html.**EPEAT is an independent organisation that helps customers compare the environmental performance of notebooks and desktops. For more information visit www.epeat.net.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices.

Press Contact:
Malini Mitra
Apple
malini.mitra@apple.com
(65) 6480 7660

NOTE TO EDITORS: For additional information visit Apple’s PR website (www.apple.com/sg/pr).


    Apple, the Apple logo, Mac, Mac OS, Macintosh, MacBook Air, SuperDrive, FaceTime, App Store, iTunes, Time Capsule, iLife, Multi-Touch and Apple Store are trademarks of Apple. Other company and product names may be trademarks of their respective owners.