Apple is constantly improving the built-in technologies designed to keep your personal information safe.
Apple Pay is an easy way to pay in stores, online, and in apps. Use it to pay in full, over time, or with rewards. It’s safe, secure, and private.
The App Store gives developers a safe and trusted platform to build, market, and distribute their apps and grow their business around the world.
https://www.apple.com/app-store/developing-for-the-app-store/
The App Store gives people around the world a safe and trusted place to discover apps that meet our high standards for privacy, security, and content.
Law enforcement plays a critical role in keeping you safe. Here’s what we’re commonly asked for and how we respond.
https://www.apple.com/privacy/government-information-requests/
Buy iPhone accessories from Apple, including iPhone cases, Lightning adapters, docks, headphones, speakers and more.
Find out why Duke University uses Apple technology to help students, faculty, and staff get around campus safely and securely.
https://www.apple.com/education/higher-education/success-stories/duke-university/
iCloud+ provides additional storage and enhanced privacy protections to keep all your photos, files, notes, and more safe and available from anywhere.
Find out how to review your Apple Store shopping experience, why we recommend enabling cookies, and why your online transaction with Apple is safe.
Learn about the Apple privacy technologies and controls designed to keep your devices and data secure.
View all technical specifications for AirPods Pro 2.
The way your Apple products are made is a reflection of our values. Values that include the people in our supply chain and the planet.
Apple Magic Keyboard, Magic Mouse 2, Magic Trackpad 2. Redesigned to be fully rechargeable and even more of a joy to use.
Compare features for AirPods Pro 2, AirPods 4, AirPods 4 with Active Noise Cancellation, and AirPods Max.
Compare features for AirPods Pro 2, AirPods 4, AirPods 4 with Active Noise Cancellation, and AirPods Max.
Compare features for AirPods Pro 2, AirPods 4, AirPods 4 with Active Noise Cancellation, and AirPods Max.
Compare features for AirPods Pro 2, AirPods 4, AirPods 4 with Active Noise Cancellation, and AirPods Max.
See all technical specifications for the 13- and 15-inch MacBook Air with M3 chip and the 13-inch MacBook Air with M2 chip.
Expanded Protections for Children.
We’re continually designing new features and parental controls to help make sure children use their devices in the ways their parents want them to.
Mac lets you work, play, and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.
Mac lets you work, play, and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.
Mac lets you work, play, and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.
Mac lets you work, play, and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.
Mac lets you work, play, and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.
Mac lets you work, play, and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.
Explore stories about how personal and professional values align at Apple.
AirPods Pro 2 — Pro-level Active Noise Cancellation, Adaptive Audio, Transparency, Personalized Spatial Audio, and a total hearing health experience.
See all the technical specifications for the 14- and 16-inch MacBook Pro with the M3, M3 Pro, and M3 Max chips.
Compare features and technical specifications for iPhone 16 Pro, iPhone 16 Pro Max, iPhone 16, iPhone 16 Plus, iPhone SE, and many more.