Here’s how to manage your privacy.
We’ve worked hard to design tools to help you maintain your privacy. Here you’ll learn how to keep your devices, data and Apple ID secure, along with how to avoid phishing scams, and how to control what you share and with whom.
Secure your devices.
To keep your iCloud data and other personal information secure, your Mac, Apple Watch and iOS devices also need to be secure. Here are a few ways to help prevent anyone but you from using your devices and accessing your information.
Put a passcode on your device. The more complex, the better.
Setting a passcode is the most important thing you can do to safeguard your device. The default passcode on your Touch ID– or Face ID–enabled device is six digits instead of the four used in earlier versions of iOS. This means there are a million possible combinations, making your passcode even tougher to crack. In Settings, you can enable Erase Data to have your device wipe itself clean after ten incorrect guesses.
Enable Touch ID and Face ID.
Touch ID and Face ID provide intuitive and secure authentication with the touch of a finger or a simple glance. Your fingerprint or face data is converted into a mathematical representation that is encrypted and used only by the Secure Enclave in your Mac or iOS device. This data can’t be accessed by the OS on your device or by any applications running on it. And it is never stored on Apple servers, or backed up to iCloud or anywhere else.
Auto-unlock your Mac.
You can use your Apple Watch to automatically unlock your Mac when it’s close by. Turn on two-factor authentication for your Apple ID and sign in to iCloud on both devices.
Find your lost device.
Enabling Find My iPhone, iPad and Mac helps keep you connected to your device even if it’s lost or stolen. It’s enabled automatically when you sign in to iCloud on a new device. You can see where your device is on a map — and where it’s been — so you improve your chances of recovering it. If you’re unable to get your device back, you can remotely erase the personal data on it. Apple receives this location information only when you locate your device, turn on Lost Mode or enable Send Last Location. Location data is only retained for 24 hours and is encrypted to your password.
Activation Lock, which is built into Find My iPhone and Apple Watch, prevents your iOS or watchOS device from being reactivated and used without your permission, even if you’ve already erased it remotely. This significantly reduces the incentive for someone to steal your device.
Manage your Apple ID.
Your Apple ID is the account you use to access many Apple services, including iCloud, the App Store, the iTunes Store and more. Keeping your Apple ID secure is critical for the protection of all kinds of information, including your calendar, contacts, email, photos and even the backup files from your iOS device. It’s a good idea to review and update your security settings on a regular basis so you can protect yourself from attempts to compromise your privacy.
Choose a strong Apple ID password.
Never use the same password for your Apple ID that you use for other accounts. To make your password hard to guess, make it longer than eight characters, include special characters, and don’t base it on information that others can easily find out about you. New Apple ID passwords cannot have been used by you in the past year.
You should update your Apple ID password if it’s not particularly strong or if it has been in use for other online accounts. If you ever have any reason to believe that your password has been compromised, you should change it immediately.
Take charge of your data.
To give you more control over your personal information, we provide a set of dedicated privacy management tools on your Data and Privacy page. These tools give you the ability to get a copy of your data, request a correction to your data, deactivate your account or delete your account.
Turn on two-factor authentication.
Two-factor authentication is the best way to keep your information safe, because it adds a second layer of security to your Apple ID. It is designed to ensure that even if someone knows your password, they cannot access your account.
Before you can sign in on a new device or from the web, a verification code will be displayed automatically on all your trusted devices. Enter this code along with your password and you are signed in. Anyone who can’t provide both your password and the verification code will be kept out.
Pay attention to notifications about your Apple ID.
When you sign in for the first time on a new device, update your payment method, change your password or make other changes to your account, Apple notifies you with an email or a push notification. So if you receive a notification from us about a change that you don’t remember making, it could mean that someone has wrongfully accessed your account. If that happens, go to “Manage Your Apple ID” to change your password immediately. If you need additional help, contact Apple Support for assistance.
Beware of phishing.
‘Phishing’ refers to fraudulent attempts to get personal information from you, such as your Apple ID password or credit card information, usually through an email or text message. The request may appear to be from a legitimate company or individual, but it’s not. Turning on two‑factor authentication is the best way to protect yourself against phishing schemes designed to trick you into revealing your Apple ID account credentials. Never provide your password, verification codes or any other sensitive account information over email or text messages. If you receive what you believe to be a phishing email purporting to be from Apple, send it to reportphishing@apple.com.
Be aware of what you’re sharing.
Sharing certain information with apps and services can make your Apple products work even better. There are a number of settings that let you choose which data is shared, where you share it and when it is backed up. It’s important to know how your settings are currently configured and how you can easily manage them.
Data and privacy information.
We’ve introduced new data and privacy information screens that make it easier than ever to understand how Apple will use your personal information before you sign in or start using new features. When you see the Data & Privacy icon, you’ll find helpful information on what data may be shared and how it will be used to improve your experience.
Configure your iCloud settings.
You have control over how your photos, health information, documents and other data are shared between your devices and iCloud. Individual iCloud services can be turned on or off. In iOS, you can manage these in iCloud settings. On a Mac, go to the iCloud section of System Preferences. On a Windows PC, open the iCloud Control Panel.
Manage your location data.
Sometimes it’s useful for your device to know your location, like when you’re setting up meetings in Calendar or getting directions. Location Services uses a combination of GPS, Bluetooth and crowd‑sourced Wi-Fi hotspots, plus mobile towers to figure out where you are. Apple gives you control over the collection and use of this location data on all your devices. You have to make the choice to enable Location Services — it’s not on by default. Once you turn it on, you can always change your mind and turn it off.
Emergency SOS.
With SOS, you can use your Apple Watch to place a call to emergency services. You can also choose to notify your selected SOS contacts with a message indicating that you placed this call and can share your current location with them for a specific period of time. You can disable further notices to your SOS contacts at any time. If Location Services is disabled, it will be temporarily enabled in order to notify your SOS contacts of your location. Your location is also sent to any nearby emergency services that use the Rapid SOS service, and any data shared is deleted after 24 hours.
Control data shared with apps.
Apps from the App Store may request access to things such as your location, contacts, calendars or photos. You’ll receive a prompt with an explanation the first time a third-party app wants to use this data, so you can make an informed decision about granting permission. Even if you grant access once, you can always change it later in Settings.
Limit targeted interest-based ads.
Advertising is a source of income for some app developers. To help protect your privacy, we have developed the nonpersistent Advertising Identifier. This requires all ads in every one of our apps to clearly indicate that they are advertisements, and to provide specific information on why they were delivered to you at that moment. Advertisers use it to control the number of times you see a given ad, to measure the effectiveness of ad campaigns and, unless you choose to opt out, to serve you more relevant ads. When you enable Limit Ad Tracking, your Advertising Identifier cannot be used by third‑party apps to serve you targeted ads. Apple’s advertising service won’t serve interest-based ads to children under the age of 13 or to Managed Apple IDs.
Browse the web privately.
Turn on Private Browsing and Safari won’t add the sites you visit to your history, remember your searches or save any information from forms you fill out online. You can use content blockers to control what’s loaded onto your browser and to prevent anyone from attempting to track your activity on a website or across websites. Content blocker support is designed so that it can’t send developers information about what you’re looking at.
In addition, Safari is the first browser to offer DuckDuckGo as a built-in option that you can set as your default search engine, which allows you to search the web without being tracked. On your Mac, go to Safari Preferences, choose Search, then choose DuckDuckGo as your search engine. On iOS devices, tap Settings, tap Safari, then tap Search Engine and choose DuckDuckGo.
We provide a way for developers to build downloadable extensions for Safari that block malicious content designed to collect the addresses of the sites you visit.
Protect your children’s privacy.
You can set parental controls and restrictions on your Apple device to limit the websites your children visit, the type of movies they watch, their access to FaceTime and Camera, and even their ability to download third-party apps. Since parental controls and restrictions are device-specific, we encourage you to set them for each Apple device your child uses. On a Mac, you’ll find these options in Parental Controls in System Preferences. On iOS devices, tap Settings, tap General, then tap Restrictions.
You can also use Screen Time to better understand and make choices about how much time your children spend using apps and on websites. Activity Reports give you a detailed look at all of their app usage, notifications and device pick-ups — information that is accessible only to you, never to Apple or third parties. And you can set the amount of time your kids can spend each day on specific apps and websites.
With Family Sharing, children can have their own Apple IDs. We’ve developed tools such as Ask to Buy, which allows parents to approve app or in-app purchases, to give parents control over their children’s purchases using their Apple ID. We require a parent’s or guardian’s valid consent to set up an Apple ID for a child, and we help give adults visibility into that child’s activity and content.