PRESS RELEASE
09 September 2014
Apple Announces iPhone 6 & iPhone 6 Plus—The Biggest Advancements in iPhone History
Dramatically Thin Design Features Stunning Retina HD Displays, Powerful A8 Chip and Advanced Cameras
CUPERTINO, California — 10 September 2014 — Apple® today announced iPhone® 6 and iPhone 6 Plus, the biggest advancements in iPhone history. The two new models feature stunning 4.7-inch and 5.5-inch Retina HD displays, and are packed with innovative technologies in an all-new dramatically thin and seamless design. The new iPhone models feature a precision unibody enclosure of anodised aluminium that conforms seamlessly with the shaped glass of the display, resulting in a completely smooth and continuous surface. iPhone 6 and iPhone 6 Plus are engineered to be the thinnest ever, delivering a bigger display in a design that is still comfortable to hold and easy to use.
Packed with innovative new technologies, iPhone 6 and iPhone 6 Plus include the Apple-designed A8 chip with second-generation 64-bit desktop-class architecture for blazing-fast performance and power efficiency; advanced iSight® and FaceTime® HD cameras; and ultrafast wireless technologies. Both models include iOS 8, the latest version of the world’s most advanced mobile operating system, featuring a simpler, faster and more intuitive user experience, new Messages and Photos features, the QuickType™ keyboard, a new Health app, Family Sharing and iCloud Drive℠.
“iPhone 6 and iPhone 6 Plus are the biggest advancements in iPhone history,” said Tim Cook, Apple’s CEO. “The iPhone is the most loved smartphone in the world with the highest customer satisfaction in the industry and we are making it much better in every way. Only Apple can combine the best hardware, software and services at this unprecedented level and we think customers are going to love it.”
For the first time iPhone is available in two new sizes: iPhone 6 features a stunning 4.7-inch Retina® HD display with 1334-by-750 resolution, providing 38 per cent more viewing area than iPhone 5s; and iPhone 6 Plus features an even bigger 5.5-inch Retina HD display with 1920-by-1080 resolution, providing 88 per cent more viewing area and nearly three times more pixels than iPhone 5s. The Retina HD displays feature advanced technologies, including higher contrast for deeper blacks and dual-domain pixels for more accurate colours at wider viewing angles.
With second-generation 64-bit desktop-class architecture, the all-new A8 chip offers faster performance and is more energy-efficient, delivering higher sustained performance and great battery life. With Metal™, a new graphics technology in iOS 8, developers can take the performance of the A8 chip even further, bringing console-class 3D games to iPhone. The A8 chip also includes a new, powerful Apple-designed image signal processor that enables advanced camera and video features.
Both models include the M8 motion coprocessor that gathers motion data from the accelerometer, gyroscope and compass, as well as the new barometer, which senses air pressure to determine relative elevation. The M8 motion coprocessor can continuously measure your motion data even when the device is asleep, saving battery life for fitness apps that use the sensors all day. With iOS 8, motion data from the M8 motion coprocessor appears in the Health app, so you can see how many flights of stairs you’ve climbed, or how far you’ve walked or run. Developers can use CoreMotion APIs that take advantage of the M8 motion coprocessor and HealthKit to create apps that help you take better care of your health and fitness.
The iSight camera gets even better with a new sensor that features Focus Pixels for faster autofocus, making it easier to quickly capture any moment. iPhone 6 Plus users will also benefit from optical image stabilisation technology that compensates for hand shake in low light and works with iOS 8 to reduce subject motion. High-definition video on iPhone improves with faster frame rates up to 60 fps for 1080p video and 240 fps for slow motion, as well as continuous autofocus, cinematic video stabilisation and time-lapse video. The FaceTime HD camera now captures over 80 per cent more light with a new sensor, larger 𝑓/2.2 aperture and advanced new features including burst mode and HDR video.
With faster download speeds, iPhone 6 and iPhone 6 Plus users can browse, download and stream content faster. With fast wireless technologies, the new models make it easier to experience high-speed networks around the world. Both models also include 802.11ac Wi-Fi with speeds up to 433 Mbps, and Bluetooth 4.0.1
The new iPhone models come with iOS 8, the biggest release since the launch of the App Store℠. iOS 8 provides a simpler, faster and more intuitive user experience, and new features including the QuickType keyboard, a new Health app, Family Sharing and iCloud Drive. With more than 4,000 new APIs, iOS 8 allows developers to further customise the user experience with major extensibility features and robust frameworks such as HealthKit and HomeKit. iPhone 6 and iPhone 6 Plus users can also access the revolutionary App Store, which offers more than 1.3 million apps to iPhone, iPad® and iPod touch® users in 155 countries around the world.2
Pricing and Availability
iPhone 6 comes in gold, silver or space grey, and will be available in New Zealand for a recommended retail price of NZ$999 for the 16GB model, NZ$1,149 for the 64GB model and, for the first time, a new 128GB model for NZ$1,299. iPhone 6 Plus comes in gold, silver or space grey, and will be available in New Zealand for a recommended retail price of NZ$1,149 for the 16GB model, NZD$1,299 for the 64GB model and NZ$1,449 for the new 128GB model. Both models will be available from the Apple Online Store (www.apple.com/nz); through Spark, Vodafone, 2degrees and additional carriers; and from selected Apple Authorised Resellers. iPhone 6 and iPhone 6 Plus will be available in New Zealand beginning on Friday, 26 September 2014.
iPhone 6 comes in gold, silver or space grey, and will be available in New Zealand for a recommended retail price of NZ$999 for the 16GB model, NZ$1,149 for the 64GB model and, for the first time, a new 128GB model for NZ$1,299. iPhone 6 Plus comes in gold, silver or space grey, and will be available in New Zealand for a recommended retail price of NZ$1,149 for the 16GB model, NZD$1,299 for the 64GB model and NZ$1,449 for the new 128GB model. Both models will be available from the Apple Online Store (www.apple.com/nz); through Spark, Vodafone, 2degrees and additional carriers; and from selected Apple Authorised Resellers. iPhone 6 and iPhone 6 Plus will be available in New Zealand beginning on Friday, 26 September 2014.
Apple-designed leather cases will be available in black, soft pink, olive brown, midnight blue and PRODUCT(RED) for a recommended retail price of NZ$69 for iPhone 6 and NZ$75 for iPhone 6 Plus — and silicone cases in black, blue, pink, green, white and PRODUCT(RED) for a recommended retail price of NZ$49 for iPhone 6 and NZ$59 for iPhone 6 Plus — through the Apple Online Store (www.apple.com/nz) and selected Apple Authorised Resellers.
iPhone 5s will be available in New Zealand for a recommended retail price of NZ$849 for the 16GB model and NZ$929 for the 32GB model, and an iPhone 5c 8GB model will be available for NZ$619. iOS 8 will be available as a free software update starting on Wednesday, 17 September 2014. Some features may not be available on all products.
1 Data plan is required. Speeds are based on theoretical throughput and vary based on site conditions. Contact your carrier for more information.
2 App count refers to the total number of apps worldwide. Not all content is available in all countries.
- Apple, the Apple logo, Mac, Mac OS, Macintosh, iPhone, iSight, FaceTime, Apple Pay, QuickType, iCloud Drive, Retina, Metal, Touch ID, App Store, iPad and iPod touch are trademarks of Apple. Other company and product names may be trademarks of their respective owners.