PRESS RELEASE
07 June 2010
Apple to Debut iAds on 1 July
Over US$60 Million in 2010 Commitments from Leading Global Brands
AUCKLAND, New Zealand—8 June 2010—Apple® today announced itwill debut its iAd mobile advertising network on 1 July on iPhone®and iPod touch® devices running its iOS 4 software platform. iAdscombine the emotion of TV advertising with the interactivity ofInternet advertising, giving advertisers a dynamic and powerful new wayto bring motion and emotion to mobile users. iAd will kick off withmobile ad campaigns from leading global brands including AT&T, BestBuy, Campbell Soup Company, Chanel, Citi, DirecTV, GEICO, GE, JCPenney,Liberty Mutual Group, Nissan, Sears, State Farm, Target, TurnerBroadcasting System, Unilever and The Walt Disney Studios. Apple hasiAd commitments for 2010 totaling over US$60 million, which representsalmost 50 percent of the total forecasted US mobile ad spending for thesecond half of 2010.*
“iAd offers advertisers the emotion of TV with the interactivityof the web, and offers users a new way to explore ads without beinghijacked out of their favourite apps,” said Steve Jobs,Apple’s CEO. “iAds will reach millions of iPhone and iPodtouch users—a highly desirable demographic foradvertisers—and provide developers a new way to earn money sothey can continue developing free and low cost applications.”
“iAd will allow Citi to reach millions of people on their iPhoneand iPod touch,” said Lisa Caputo, executive vice president andCMO, Citigroup. “iAd gives us a remarkable level of creativityfor creating ads to connect with our current and future customers in amore interactive style than ever before.”
“iAd is going to revolutionise mobile advertising,” saidRob Master, North American media director, Unilever. “With iAd,we’ve been able to create some of our most powerful andcompelling ads ever. iAd is the perfect mobile format to reach andengage with our customers.”
iAd, which is built into iOS 4, allows users to stay within their appwhile engaging with the ad, even while watching a video, playing a gameor using in-ad purchase to download an app or buy iTunes® content.
Developers who join the iAd Network can easily incorporate a variety ofadvertising formats into their apps. Apple will sell and serve the ads,and developers will receive an industry-standard 60 percent of the iAdNetwork revenue, which is paid via iTunes Connect.
iAds require iOS 4, which will be a free software update via iTunes 9.2or later for iPhone and iPod touch customers. iOS 4 will work withiPhone 3G, iPhone 3GS, iPhone 4 and second and third generation iPodtouch (late 2009 models with 32GB or 64GB).
*Percent of forecast based on an annual run rate basis, starting on1 July. US Mobile Display Advertising forecast from the report by JPMorgan, “Nothing But Net—2010 Internet InvestmentGuide,” 3 January 2010.
- Apple, the Apple logo, Mac, Mac OS, Macintosh, iPhone, iPod touch and iTunes are trademarks of Apple. Other company and product names may be trademarks of their respective owners.