Apple Unveils New iMac With 21.5 and 27-inch Displays

AUCKLAND, New Zealand—21 October 2009—Apple today unveiled an all new iMac line featuringbrilliant LED-backlit 21.5 and 27-inch widescreen displays in a new edge-to-edge glass design andseamless all aluminium enclosure. The new iMac line, starting at recommended retail price NZ$1999 incGST, is the fastest ever with Intel Core 2 Duo processors starting at 3.06 GHz, and Core i5 and i7quad-core processors for up to twice the performance.* Every new iMac ships with a wireless keyboard andthe all new wireless Magic Mouse, the world's first mouse with Multi-Touch technology pioneered by Appleon the iPhone, iPod touch and Mac notebook trackpad.

“The iMac is widely praised as the best desktop computer in the world and today we are making iteven better,” said Philip Schiller, Apple’s senior vice president of Worldwide ProductMarketing. “With brilliant LED displays and the revolutionary Magic Mouse, the new iMac deliversan amazing desktop experience that we think customers will love.”

The new iMac features stunning LED-backlit displays with a 16:9 aspect ratio, ideal for watching moviesfrom iTunes, or editing and watching your own videos or photos using iLife. The new 21.5-inch iMacfeatures a high resolution 1920-by-1080 pixel display. The 27-inch iMac features a beautiful2560-by-1440 pixel display that offers 60 percent more pixels than the previous 24-inch model. Both 21.5and 27-inch displays use IPS technology to deliver consistent colour across an ultra wide 178 degreeviewing angle.

The iMac comes standard with a wireless keyboard and the new Magic Mouse featuring Apple’srevolutionary Multi-Touch technology. Instead of needing mechanical buttons, scroll wheels or scrollballs, the entire top of the Magic Mouse is a seamless Multi-Touch surface. Using intuitive gestures, auser can easily scroll through long documents, pan across large images or swipe to move forward orbackward through a collection of web pages or photos. The Magic Mouse can be configured as either asingle button or two button mouse, according to the user’s preference. The wireless keyboard andMagic Mouse work seamlessly with the iMac’s built-in Bluetooth capabilities to provide a clean,cable-free desk top.

The iMac features improved graphics across the line with NVIDIA GeForce 9400M integrated graphics or ATIRadeon HD 4670 discrete graphics in the 21.5-inch model, and ATI Radeon HD 4670 discrete graphics or ATIRadeon HD 4850 discrete graphics in the 27-inch model. The new iMac line now also features 4GB of 1066MHz DDR3 memory and capacity up to 16GB across four SO-DIMM slots. Every iMac features a built-in iSightvideo camera, mic and stereo speakers integrated into the thin aluminium and glass design. iMac includesbuilt-in AirPort Extreme 802.11n Wi-Fi networking, Bluetooth 2.1+EDR, Gigabit Ethernet, a total of fourUSB 2.0 ports, one FireWire 800 port and a new built-in SD card slot.

Apple today also announced that the Mac mini, the world's most energy efficient desktop,** is nowfaster, offers more storage and comes standard with double the memory. Starting at RRP NZ$1049 inc GST,the entry level Mac mini features a faster 2.26 GHz Intel Core 2 Duo processor and 2GB of DDR3 1066 MHzmemory, a 160GB hard drive, five USB 2.0 ports, FireWire 800, NVIDIA GeForce 9400M integrated graphicsand a SuperDrive. The RRP NZ$1398 inc GST Mac mini features a 2.53 GHz Intel Core 2 Duo processor, 4GBof memory and a larger 320GB hard drive. Apple now offers a RRP NZ$1749 inc GST Mac mini that isspecially configured with Mac OS X Snow Leopard Server. Mac mini with Snow Leopard Server features two500GB hard drives for a total of 1TB of server storage in the tiny 6.5-inch square by 2-inch tall Macmini enclosure.

Continuing Apple’s commitment to the environment, both iMac and Mac mini extend their leadershipin green design. iMac and Mac mini meet the new, more stringent Energy Star 5.0 requirements and achieveEPEAT Gold status.*** The new iMac now features LED-backlit displays that are mercury-free and made witharsenic-free glass. Both iMac and Mac mini use PVC-free internal components and cables, contain nobrominated flame retardants, use highly recyclable materials, and feature material-efficient system andpackaging designs.

Every Mac comes with Mac OS X Snow Leopard, the world’s most advanced operating system, and iLife,Apple’s innovative suite of applications for managing photos, making movies and creating andlearning to play music. Snow Leopard builds on a decade of OS X innovation and success with hundreds ofrefinements, new core technologies and out of the box support for Microsoft Exchange. iLife featuresiPhoto, to easily organize and manage photos; iMovie with powerful easy-to-use new features such asPrecision Editor, video stabilization and advanced drag and drop; and GarageBand which introduces awhole new way to help you learn to play piano and guitar.

Pricing & Availability
The new 3.06 GHz Intel Core 2 Duo iMac and Mac mini lines are now shipping and available through theApple Store (www.apple.co.nz), Apple’s retail stores and Apple AuthorisedResellers. The Intel Core i5 and i7 quad-core iMacs are available for order and will begin shipping thisNovember. Mac mini with Mac OS X Snow Leopard Server is available from the Apple Store and Apple’sretail stores.

The new 21.5-inch 3.06 GHz iMac, for a recommended retail price of NZ$1999 inc GST, includes:

The new 21.5-inch 3.06 GHz iMac, for a recommended retail price of NZ$2499 inc GST, includes:

The new 27-inch 3.06 GHz iMac, for a recommended retail price of NZ$2899 inc GST, includes:

The new 27-inch 2.66 GHz Core i5 iMac, for a recommended retail price of NZ$3399 inc GST, includes:

Build-to-order options for the 27-inch Core i5 quad-core iMac include a 2.8 GHz Intel Core i7 quad-coreprocessor.

*Based on estimated results of industry-standard SPECint_base2006 and SPECfp_rate_base2006 rate tests.SPEC is a registered trademark of Standard Performance Evaluation Corporation (SPEC). Testing conductedby Apple in October 2009 using preproduction 27-inch iMac Intel Core i5-based 2.66 GHz units andshipping 24-inch iMac Intel Core 2 Duo–based 3.06 GHz units. Performance tests are conducted usingspecific computer systems and reflect the approximate performance of iMac.

**Claim based on energy efficiency categories and products listed within the EPA ENERGY STAR 5.0database as of October 2009.

***EPEAT is an independent organisation that helps customers compare the environmental performance ofnotebooks and desktops. Products meeting all of the 23 required criteria and at least 75 percent of theoptional criteria are recognized as EPEAT Gold products. The EPEAT program was conceived by the US EPAand is based on IEEE 1680 standard for Environmental Assessment of Personal Computer Products. For moreinformation visit www.epeat.net.

Press Contacts:
Fiona Martin
Apple
fmartin@asia.apple.com
+61 2 8987 8230