Apple Updates Final Cut Studio with More Than 100 New Features

AUCKLAND, New Zealand—24 July 2009—Apple today announced a significantupdate to Final Cut Studio with more than 100 new features and new versions ofFinal Cut Pro, Motion, Soundtrack Pro, Color and Compressor. Final Cut Studiofeatures Final Cut Pro 7 which expands Apple’s ProRes codec family tosupport virtually any workflow and includes Easy Export for one step output to avariety of formats and iChat Theater support for real-time collaboration. Motion 4includes enhanced tools such as 3D shadows, reflections and depth of field forstunning motion graphics and visual effects, and Soundtrack Pro 3 features newmultitrack audio tools to streamline audio post production. Color 1.5 includesbetter Final Cut Pro integration and support for full colour resolution, andCompressor 3.5 adds new features that make it easy to set up and customise yourexport options. At recommended retail price NZ$1999 inc GST and is also available as an upgrade for just RRP NZ$599 inc GST.

“With 1.4 million users and 50 percent of the market,* Final Cut Pro is thenumber one professional video editing application,” said Philip Schiller,Apple’s senior vice president of Worldwide Product Marketing. “The newFinal Cut Studio includes more than 100 new features and dramatically expandsApple’s ProRes family of codecs so editors can work in the studio with thehighest quality video or on location at low bandwidths.”

Final Cut Pro 7, the latest version of Apple’s Emmy Award-winning editingsoftware, includes new versions of Apple’s ProRes codecs to supportvirtually any workflow with the addition of ProRes Proxy, for offline and mobileediting at low bandwidth; ProRes LT, for general purpose editing; and ProRes 4444for editing and visual effects at the highest quality possible. Easy Export allowsusers to continue working on projects while encoding is done in the background andthe sequence is exported to YouTube, MobileMe™, iPhone™, iPod, AppleTV, DVD or Blu-ray. iChat Theater support allows real time collaboration bysharing Final Cut timelines or individual source clips with iChat users anywherein the world, even if they don’t have a copy of Final Cut Pro. Other newfeatures include new speed tools to change clip speed with ease, alpha transitionsto create dramatic effects using moving mattes, and native AVC-Intra support forthe latest high quality Panasonic cameras.

Motion 4 extends award-winning, easy to use animation tools so video editors canquickly create everything from basic titles to animated credit rolls to stunningmotion graphics. Enhancing 3D compositions is faster than ever with newcustomisable features that add point and spot lights to cast realistic shadows orturn any shape, video plane or paint stroke into a reflective surface. Motion 4gives editors the flexibility to adjust the depth of field within a 3D canvas byselectively highlighting a single object or using multiple objects to create aracking focus effect.

Soundtrack Pro 3 adds powerful new audio editing tools including Voice Level Matchwhich extracts volume information from the vocal content of one clip and appliesit to another without altering any other audio content so editors can easilycorrect mismatched voice levels. An enhanced File Editor includes new tools tomake sophisticated edits and fine tune volume adjustments by targeting specificfrequencies such as the rustle of a paper or the bump of a desk without affectingdialogue. The new Advanced Time Stretch feature stretches and compresses audiowith incredible precision using three Apple-designed algorithms or otheralgorithms available as third party plug-ins.

Color 1.5, Apple’s easy to use professional grading application, now workswith a greater range of sequences and effects from Final Cut Pro and an integratedworkflow allows editors to complete projects entirely within Final Cut Studio. New4K support works natively with files from cameras such as the RED ONE and outputsdirectly to ProRes for HD or DPX for film. Expanded support for new high qualityformats includes AVC-Intra, XDCAM 422 and ProRes 4444, for grading with themaximum amount of colour information.

Compressor 3.5 makes encoding and delivering in multiple formats easier than everwith the ability to automatically detect QuickTime settings and create an EasyExport template or a mini “droplet” on the desktop that automatesspecific Compressor actions. New, customisable sharing options make it easy topublish to YouTube and MobileMe, or export for iPhone, iPod, Apple TV and mobilephones. For the highest quality HD material, menu templates and encoding presetsmake it fast and easy to create Blu-ray discs. Final Cut Studio also includes DVDStudio Pro, a powerful DVD authoring environment with drag and drop tools, onscreen editing and real time previews.

Soundtrack Pro and Compressor are also available as part of the new Logic Studio,allowing Final Cut and Logic users to collaborate and share files.

Apple today also introduced Final Cut Server 1.5, the asset management andautomation tool for Final Cut Studio. Final Cut Server 1.5 includes powerful newfeatures like lightweight, offline editing with ProRes Proxy, productionhierarchies to organize media, and support for still sequences to easily view andmanage image sequences for graphics and effects workflows. Final Cut Server nowincludes unlimited client licenses and is available for RRP NZ$1999 inc GST or as a NZ$5999 inc GST upgradefor existing users.

Pricing & Availability
Final Cut Studio is now available through the Apple Store (www.apple.co.nz) and Apple AuthorisedResellers for a recommended retail price of NZ$1999 inc GST and existing Final Cut Studioand Final Cut Pro users can upgrade for a recommended retail price of NZ$599 inc GST.Full system requirements and more information on Final Cut Studio can be found atwww.apple.co.nz/finalcutstudio. Final Cut Server1.5 is now available through the Apple Store (www.apple.co.nz) and Apple Authorised Resellers and includes unlimitedclient licenses for a recommended retail price of NZ$1999 inc GST and existing Final CutServer users can upgrade for recommended retail price of NZ$599 inc GST. Full systemrequirements and more information on Final Cut Server can be found at www.apple.co.nz/finalcutserver.

*Based on data from broadcast and professional video market research firm SCRIInternational, Inc. showing Apple is the market leader for post-production with 50percent of broadcast and post non-linear editor purchases in 2008.

Apple ignited the personal computer revolution in the 1970s with the Apple II andre-invented the personal computer in the 1980s with the Macintosh. Today, Applecontinues to lead the industry in innovation with its award-winning computers, OSX operating system and iLife and professional applications. Apple is alsospearheading the digital media revolution with its iPod portable music and videoplayers and iTunes online store, and has entered the mobile phone market with itsrevolutionary iPhone.

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Apple
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+61 2 8987 8399

Fiona Martin
Apple
fmartin@asia.apple.com
+61 2 8987 8230

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