PRESS RELEASE
14 July 2008
iPhone App Store Downloads Top 10 Million in First Weekend
AUCKLAND, New Zealand—15 July 2008—Apple today announced that iPhoneand iPod touch users have already downloaded more than 10 million applications from itsgroundbreaking new App Store since its launch late last week. Developers have created a widearray of innovative mobile applications ranging from games to location-based social networkingto medical applications to enterprise productivity tools. Users can wirelessly downloadapplications directly onto their iPhone or iPod touch* and start using them immediately. Morethan 800 native applications are now available on the App Store, with more than 200 offeredfor free and more than 90 percent priced at less than US$10.
“The App Store is a grand slam, with a staggering 10 million applications downloaded injust three days,” said Steve Jobs, Apple’s CEO. “Developers have createdsome extraordinary applications, and the App Store can wirelessly deliver them to every iPhoneand iPod touch user instantly.”
Many of these amazing new applications take advantage of iPhone’s large display,Multi-Touch user interface, fast hardware-accelerated 3D graphics, built-inaccelerometer and location-based technology to bring far more powerful applications to themobile arena than ever before.
The App Store on iPhone works over cellular networks and Wi-Fi, which means it is accessiblefrom just about anywhere, so users can purchase and download applications wirelessly and startusing them instantly. Applications are free or charged to the user’s iTunes account andthe App Store notifies the user when updates are available for their apps. The App Store isalso available in iTunes (www.itunes.com/nz) running on a Macor PC, which syncs applications to the iPhone or iPod touch using a USB cable.
*Requires downloading software update sold separately for NZ$13.99 inc GST.
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