PRESS RELEASE 31 July 2007

iTunes Store Tops Three Billion Songs

AUCKLAND, New Zealand—1 August 2007—Apple today announced that more than three billion songs have been purchased and downloaded from the iTunes Store (www.itunes.com). iTunes is the world’s most popular online music store featuring a catalogue of over three million songs, 4,000 music videos, 100,000 podcasts and 20,000 audiobooks. iTunes recently surpassed Amazon and Target to become the third largest music retailer in the US.*
“We’d like to thank all of our customers who have contributed to this incredible milestone,” said Eddy Cue, Apple’s vice president of iTunes.
With Apple’s legendary ease of use, pioneering features such as Cover Flow;, integrated podcasting support, iMix playlist sharing, seamless integration with iPod, and the ability to turn previously purchased songs into completed albums at reduced prices, the iTunes Store is the best way for PC and Mac users to legally discover, purchase and download music and video online.
*Based on data from market research firm the NPD Group’s MusicWatch survey, which captures consumer reported past week unit purchases equivalised so that one CD equals 12 tracks, excluding wireless transactions.
Press Contacts:
Fiona Martin
Apple
fmartin@asia.apple.com
+61 2 9641 8230
John Marx
Apple
jmarx@asia.apple.com
+61 2 9641 8399
    Apple, the Apple logo, Mac, Mac OS, Macintosh, iTunes, Cover Flow, iPod and iPhone are trademarks of Apple. Other company and product names may be trademarks of their respective owners.