PRESS RELEASE
10 September 2024
Apple introduces all‑new AirPods 4 with industry-defining audio and design
The new AirPods lineup includes a brand-new design and Active Noise Cancellation for AirPods 4, along with an array of new colours for AirPods Max
CUPERTINO, CALIFORNIA Apple today announced a groundbreaking new lineup of AirPods models and features. The new AirPods 4 are the most advanced and comfortable headphones Apple has ever created with an open-ear design, and today, customers can choose between two distinct models: AirPods 4 and AirPods 4 with Active Noise Cancellation (ANC). AirPods Max now come in midnight, starlight, blue, purple, and orange, and offer USB-C charging for more convenience.
AirPods 4 and AirPods Max are coming soon to Malaysia.
“With AirPods 4, customers can enjoy Active Noise Cancellation and the most advanced audio experience ever in an open-ear design,” said John Ternus, Apple’s senior vice president of Hardware Engineering. “And with the H2 chip, AirPods 4 deliver a major improvement in sound quality while unlocking intelligent features that change the way users take calls, interact with Siri, and so much more.”
AirPods 4 Unveiled in Brand-New Design
With incredible sound quality and an iconic design, AirPods are loved by millions of people around the world. That experience gets even better with AirPods 4 and AirPods 4 with ANC, offering a brand-new fit and an array of powerful features and capabilities.
AirPods 4 are the best headphones Apple has ever created with an open-ear design, setting an entirely new benchmark for fit and comfort. The new design is built with an unparalleled data set that uses advanced modelling tools, like 3D photogrammetry and laser topography, to precisely map and analyse thousands of ear shapes and over 50 million individual data points in total. This process helped refine the design to deliver the most comfortable AirPods ever with one shape that naturally fits even more users around the world.
Delivering a massive improvement in sound quality, AirPods 4 feature an entirely new acoustic architecture, low-distortion driver, and high dynamic range amplifier, and add Personalised Spatial Audio with dynamic head tracking for the most immersive media experience. With the H2 chip, AirPods 4 unlock intelligent audio experiences only Apple silicon can deliver, such as Voice Isolation, enabling clearer call quality no matter the environmental conditions, and Siri Interactions, allowing users to simply nod their head yes or gently shake their head no to respond to Siri announcements. For even more control, AirPods 4 also feature a new force sensor on the stem to play or pause media and mute or end calls with a quick press. Thanks to the H2 chip, AirPods 4 are also great for gaming, delivering low wireless audio latency and excellent voice quality when chatting with teammates and other players, including support for 16-bit, 48kHz audio.
With the H2 chip, AirPods 4 unlock intelligent audio experiences like Voice Isolation and Siri Interactions.
For additional convenience, the charging case now offers USB-C charging and is more than 10 percent smaller in volume than its predecessor — all while still delivering up to 30 hours of battery life.1 In addition to a USB-C charging cable, customers that choose AirPods 4 with ANC can charge using an Apple Watch charger or Qi-certified charger, and at just 50mm wide, the charging case is the smallest in the industry with wireless charging capabilities.
AirPods 4 Bring ANC to an Open-Ear Fit
For the first time, AirPods 4 bring ANC to an open-ear design with an additional model. With upgraded microphones, the power of the H2 chip, and advanced computational audio, AirPods 4 with ANC help to reduce environmental noise like airplane engines, city traffic, and more. Working across hardware and software to deliver the most natural listening experience, AirPods 4 with ANC also introduce intelligent features like Transparency mode to keep users aware of their environment; Adaptive Audio, which dynamically blends Transparency mode and ANC based on the conditions of a user’s environment; and Conversation Awareness, which lowers the user’s media volume when they start speaking to someone nearby.
AirPods 4 bring Active Noise Cancellation to an open-ear design and introduce Transparency mode, Adaptive Audio, and Conversation Awareness.
AirPods Max Get Five New Colours
AirPods Max are available in five beautiful new colours, including midnight, starlight, blue, orange, and purple, and offer complementary finishes alongside other Apple products like Mac and iPad. Additionally, AirPods Max now feature USB-C charging capabilities, making them more convenient than ever to charge at home or on the go.
From left to right: (1) AirPods Max feature a breathable knit mesh canopy, distributing weight to reduce on-head pressure. (2) The noise control button easily switches between Active Noise Cancellation and Transparency mode.
From top to bottom: (1) AirPods Max feature a breathable knit mesh canopy, distributing weight to reduce on-head pressure. (2) The noise control button easily switches between Active Noise Cancellation and Transparency mode.
Better for the Environment
AirPods are designed to minimise their impact on the environment. The new AirPods 4 design includes the use of 100 percent recycled rare earth elements in all magnets and 100 percent recycled gold in the plating of multiple printed circuit boards. The case also uses 100 percent recycled tin in the solder of the main logic board and 100 percent recycled aluminium in the hinge. AirPods 4 are free of potentially harmful substances such as mercury, BFRs, and PVC. In a first for AirPods, 100 percent of the packaging is made using fibre-based materials, bringing Apple closer to its goal of completely removing plastic from all packaging by 2025. Additionally, Apple reduced the packaging volume by more than 30 percent compared to the previous generation, which helps decrease emissions from shipping and move closer to Apple’s commitment of becoming carbon neutral by 2030.
Pricing and Availability
- Customers can soon order AirPods 4 for RM599 from apple.com/my/store and in the Apple Store app in Malaysia and in more than 58 other countries and regions.
- Customers can soon order AirPods 4 with Active Noise Cancellation for RM829 from apple.com/my/store and in the Apple Store app in Malaysia and in more than 58 other countries and regions.
- Customers can soon order AirPods Max with USB-C charging for RM2,499 from apple.com/my/store and in the Apple Store app in Malaysia and in more than 60 other countries and regions.
- New subscribers can get Apple Music free for three months with the purchase of any AirPods, AirPods Pro, or AirPods Max. See apple.com/my/promo for details.
- For full feature functionality, use AirPods 4 and AirPods Max paired with an Apple device running the latest operating system software.
- AppleCare+ for Headphones provides unparalleled service and support. This includes unlimited incidents of accidental damage, battery service coverage, and priority support from the people who know AirPods best.
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- Battery life varies by use. See apple.com/my/batteries for details.