As a Specialist, Santa delivers outstanding customer experiences by tapping into his own passion for writing and performing music. By opening up about his own interests, he finds a real way to demonstrate the possibilities of Apple’s products. “I want people to understand exactly what our devices are capable of. When people see how simple it is for me, they realize there’s no limit to what they can create.”

In her role as an Expert, Sujin sees an opportunity to use her passion for photography to teach others. She demonstrates the latest photographic apps and techniques, opening up new possibilities for people who want to learn. This helps her expand her own skills, both as a photographer and a teacher. “Apple really brings out the best in people, and I want to give back to the community that uses these devices every single day.”

As a Creative Pro, Chris gets the chance to combine his two passions: making his own music and helping ignite a creative spark in others. Whether he’s demonstrating how Apple devices help him create songs or guiding customers through their own creative process, he always makes sure he’s connecting with his audience. “I feel like a mentor, which is a great feeling. You can take somebody under your wing and say, ‘Come on. Let me show you what you can do.’”

Ever since she can remember, Harriet has loved to paint. Now that she’s a Creative Pro, she uses her artistic talents to inspire customers to be creative with Apple products and services. Harriet leads customers through live art demonstrations, in which she highlights the techniques and apps she loves to use. “Working here doesn’t feel like a job so much as a chance to share what I’m passionate about, and that is what I love the most.”