PRESS RELEASE
30 November 2016
Apple Turns (RED) with More Ways than Ever to Join the Fight Against AIDS
CUPERTINO, California — November 30, 2016 — In honour of World AIDS Day, Apple® is offering more ways than ever for customers to join (RED) in its mission to create an AIDS-free generation. Apple is the world’s largest corporate contributor to the Global Fund, and this year marks its 10th anniversary supporting (RED) in the fight to end AIDS.
(RED)’s critical work addresses the disparity in access to life-saving medication in sub-Saharan Africa, which has the highest prevalence of AIDS on the planet. The money raised by (RED) funds programs that offer counselling, testing, prevention and, most crucially, the life-saving ARV medication that prevents the transmission of HIV from mothers to their unborn babies.
“The gift of life is the most important gift that anyone can give,” said Tim Cook, Apple’s CEO. “Thanks to the vision and dedication of (RED), an AIDS-free generation is within our reach. We want to leave the world better than we found it, and that’s why our longtime partnership with (RED) remains so important to us.”
This year, Apple customers can support the fight while playing the games they love, shopping for loved ones ahead of the holiday season or listening to an exclusive (RED) holiday album from The Killers.
For the next week, a range of the most popular games across the App Store® — spanning from racing and sports titles to strategy, puzzle and action games — are offering limited-edition, custom (RED) content, exclusively available on the App Store. All proceeds from the associated in-app purchases go to the Global Fund.
The 20 participating games include Angry Birds 2, Angry Birds POP!, Best Fiends, Best Fiends Forever, Boom Beach, Candy Crush Jelly Saga, Clash of Clans, Clash Royale, CSR2, Episode, Farm Heroes Saga, FarmVille: Tropic Escape, FIFA Mobile, Hay Day, MARVEL Contest of Champions, PewDiePie’s Tuber Simulator, Plants vs. Zombies Heroes, SimCity BuildIt, War Dragons and YAHTZEE With Buddies.
In addition to the current (PRODUCT)RED lineup, which is available for customers to purchase year-round, Apple is also adding four new (RED) products including an iPhone® 7 Smart Battery Case, iPhone SE Case, Beats Solo 3 Wireless On-Ear Headphones and the Pill+ Portable Speaker, which are all available today.
Starting tomorrow through December 6, Apple is donating $1 to (RED)’s mission for every purchase made with Apple Pay® on Apple.com or through the Apple Store app, up to $1 million.
Customers around the world can also easily donate directly to (RED) through iTunes®.
Over the past 10 years, 70 million lives have been impacted by (RED)-supported Global Fund grants. At the start of Apple’s partnership with (RED), 1,200 babies were born with HIV every day, and today, UNAIDS predicts that number could be near zero by the year 2020, with the end of AIDS by 2030.
With the life-saving medication costing as little as 30 cents a day, every person can make a difference. Through these efforts we’ll get that much closer to helping (RED) create an AIDS-free generation.
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