PRESS RELEASE
18 March 2014
Apple Updates Most Affordable 9.7-inch iPad with Retina display, Improved Cameras & Enhanced Performance
CUPERTINO, California—March 18, 2014—Apple today announced iPad with Retina display replaces iPad 2 as the most affordable 9.7-inch iPad available in both a 16GB Wi-Fi model and Wi-Fi + Cellular model. The fourth generation iPad features the amazing 9.7-inch Retina display, the Apple-designed A6X chip, ultrafast Wi-Fi, a 5MP iSight camera which also captures 1080p HD video, a FaceTime HD camera, and support for LTE carriers worldwide,¹ all while delivering up to 10 hours of battery life.² iPad with Retina display comes with iOS 7, featuring hundreds of great new features, including Control Center, Notification Center, improved Multitasking, AirDrop, enhanced Photos, Safari, Siri and iTunes Radio.³
“Now customers can get iPad with a stunning 9.7-inch Retina display, fast A6X chip, and 5MP iSight camera, offering a dramatic upgrade in power, performance and value compared to the iPad 2 it replaces,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “The iPad line sets the gold-standard in mobile computing and all iPads have access to the largest and best ecosystem of more than 500,000 iPad optimised apps from the App Store.”
iPad customers have access to the revolutionary App Store, which offers more than one million apps to iPhone, iPad and iPod touch users in 155 countries around the world, and more than 500,000 apps are designed specifically for iPad. More than 60 billion apps have been downloaded from the App Store, which offers customers an incredible range of apps in 24 categories, including newspapers and magazines in Newsstand, games and entertainment, kids, education, business, news, sports, health and fitness and travel. The iLife suite of creative apps, including iPhoto, iMovie and GarageBand, and the iWork suite of productivity apps, including Pages, Numbers and Keynote are essential to the Apple experience and are now free, so more iPad users have access to these great apps that are optimised to support 64-bit technology and include hundreds of new features.
Availability
iPad with Retina display is available in black or white in 16GB Wi-Fi and 16GB Wi-Fi + Cellular models. Smart Cover and Smart Case for iPad with Retina display are available in dark grey through select Authorised Apple Resellers. iPad Air is available in silver or space grey in 16GB, 32GB, 64GB and 128GB Wi-Fi models and in 16GB, 32GB, 64GB and 128GB Wi-Fi + Cellular models.
iPad with Retina display is available in black or white in 16GB Wi-Fi and 16GB Wi-Fi + Cellular models. Smart Cover and Smart Case for iPad with Retina display are available in dark grey through select Authorised Apple Resellers. iPad Air is available in silver or space grey in 16GB, 32GB, 64GB and 128GB Wi-Fi models and in 16GB, 32GB, 64GB and 128GB Wi-Fi + Cellular models.
iPad mini with Retina display are available in silver or space grey in 16GB, 32GB, 64GB, 128GB Wi-Fi models and 16GB, 32GB, 64GB, 128GB Wi-Fi + Cellular models. Additionally, the original iPad mini is available in 16GB Wi-Fi and 16GB Wi-Fi + Cellular models.
¹LTE is available through select carriers. Network speeds are dependent on carrier networks. Check with your carrier for details.
²Battery life depends on device settings, usage and other factors. Actual results vary.
³iTunes Radio is available with iOS 7 in the US and Australia.
- © 2014 Apple Inc. All rights reserved. Apple, the Apple logo, Mac, Mac OS, Macintosh, iPad, Retina, iSight, FaceTime, AirDrop, Safari, Siri, iTunes Radio, App Store, iPhone, iPod touch, iLife, iPhoto, iMovie, GarageBand, iWork, Pages, Numbers, Keynote, Smart Cover, iPad Air and iPad mini are trademarks of Apple. Other company and product names may be trademarks of their respective owners.