Apple Updates iMac Line

CUPERTINO, California — July 27th, 2010 — Apple today updated its all-in-one iMac line, widely praised as the world's best desktop computers, with the latest Intel Core i3, Core i5 and Core i7 processors and powerful new graphics. Starting at Rs 74,900,the new iMac line is the fastest ever with dual-core processor speeds up to 3.6 GHz, quad-core speeds up to 2.93 GHz and discrete graphics including the powerful ATI Radeon HD 5750. The new Magic Trackpad, with a smooth glass and aluminium design, gives iMac users the same intuitive Multi-Touch gestures that Mac notebook customers have come to love and is available separately for Rs 3,070.

“We took the world’s best all-in-one and made it even better,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “With the latest processors, high-performance graphics and signature aluminium and glass design, customers are going to love the latest iMac.”

Dual-core Intel Core i3 and Core i5, and quad-core Core i5 and Core i7 processors set a new benchmark for iMac performance. The processors feature an integrated memory controller to access the system memory directly, allowing the new iMac to take full advantage of its faster 1333 MHz memory. New discrete ATI Radeon HD processors deliver incredibly smooth, crisp graphics for the most demanding 3D games, creative software and technical applications. iMac displays feature IPS technology to deliver a brilliant image across a wide 178 degree viewing angle. The SD card slot on the iMac now supports the SDXC format to handle the latest high-capacity storage cards. Customers of the 27-inch iMac have the option to order a 256GB solid state drive (SSD) as a primary or secondary drive. The iMac SSD supports up to 215 MB/s data transfer rates for faster startup and application launch times.

Every iMac comes with Apple’s innovative Magic Mouse and customers can also order the new Magic Trackpad as an option. The Magic Trackpad brings the intuitive Multi-Touch gestures of Mac notebook trackpads to the desktop. With its glass surface, the wireless Magic Trackpad enables users to scroll smoothly up and down a page with inertial scrolling, pinch to zoom in and out, rotate an image with their fingertips and swipe three fingers to flip through a collection of web pages or photos. The Magic Trackpad can be configured to support single button or two button commands and supports tap-to-click as well as a physical click. 

Continuing Apple’s commitment to the environment, Apple’s desktop lineup is a leader in green design. The iMac meets stringent Energy Star 5.0 requirements and achieves EPEAT Gold status.* iMac features LED-backlit displays that are mercury-free and made with arsenic-free glass. iMac uses PVC-free components and cables, contains no brominated flame retardants, uses highly recyclable materials and features material-efficient system and packaging designs. A new Apple Battery Charger provides a convenient and environmentally friendly way to always have a fresh set of batteries for your Magic Trackpad, Magic Mouse and Wireless Keyboard. The Apple Battery Charger is available for $29 and comes with six long shelf life rechargeable batteries.

Every Mac also comes with Mac OS X Snow Leopard, the world’s most advanced operating system, and iLife, Apple’s innovative suite of applications for managing photos, making movies and creating and learning to play music. Snow Leopard builds on a decade of OS X innovation and success with hundreds of refinements, core technologies and out of the box support for Microsoft Exchange. iLife features iPhoto, with breakthrough ways to organise and manage your photos by who appears in them and where they were taken; iMovie with powerful easy-to-use features such as Precision Editor, video stabilisation and advanced drag and drop; and GarageBand which offers a whole new way to help you learn to play piano and guitar.

Pricing & Availability
The new iMac line is shipping now and available through Apple Authorised Resellers. 

The new 21.5-inch 3.06 GHz Intel Core i3 iMac, for a suggested retail price of Rs 74,900 (Inc VAT) includes:

Configure-to-order options include up to 8GB of RAM.

The new 21.5-inch 3.2 GHz Intel Core i3 iMac, for a suggested retail price of Rs 92,900 (Inc VAT) includes:

Configure-to-order options include a faster 3.6 GHz Core i5 processor, 2TB hard drive and up to 8GB of RAM.

The new 27-inch 3.2 GHz Intel Core i3 iMac, for a suggested retail price of Rs 1,05,900 (Inc VAT), includes:

Configure-to-order options include a 3.6 GHz Core i5 processor, 2TB hard drive, 256GB solid state drive (SSD) and up to 16GB of RAM.

The new 27-inch 2.8 GHz Quad-Core Intel Core i5 iMac, for a suggested retail price of Rs 1,23,900 (Inc VAT), includes:

Configure-to-order options include a 2.93 GHz Quad-Core Intel Core i7 processor, a 2TB hard drive, 256GB solid state drive (SSD) and up to 16GB of RAM.

Additional accessories include: Magic Trackpad, Apple Battery Charger, wired Apple Mouse, wired Apple Keyboard, wired Apple Keyboard with numeric keypad, Mini DisplayPort to DVI Adapter, Mini DisplayPort to Dual-Link DVI Adapter (for 30-inch DVI display), Mini DisplayPort to VGA Adapter, Apple Remote, the AppleCare Protection Plan; and pre-installed copies of iWork, Logic Express 9, Final Cut Express 4 and Aperture 3.

*EPEAT is an independent organisation that helps customers compare the environmental performance of notebooks and desktops. Products meeting all of the 23 required criteria and at least 75 per cent of the optional criteria are recognised as EPEAT Gold products. The EPEAT program was conceived by the US EPA and is based on IEEE 1680 standard for Environmental Assessment of Personal Computer Products. For more information visit www.epeat.net.

Press Contacts:
Apple India Public Relations
Email: media.in@apple.com