Bradley Hughes,
Academy of Art University, United States

Transforming artistic passions into lifelong careers.

Academy of Art University is a multidisciplinary art and design school in San Francisco, California, that has been preparing its students for professional careers since 1929. “Students who come here have a dream”, says Bradley Hughes, Director of Music Production and Sound Design at the university. “And we empower that dream by providing them with training and technology that will help them grow as artists.”

Today that career readiness requires educating its 8,000+ students in how to best utilise technology to create beautiful work, collaborate with each other effectively and hone their craft. That’s why Academy of Art chooses Apple technology as the foundation for its music curriculum and more.

“Apple and its ecosystem of apps are designed for musicians, filmmakers and designers, all with the idea that they’re going to be creating and collaborating”, says Hughes. “We think really hard about choosing the best tools to help our students express themselves.”

And by selecting technology that supports creative passions, Bradley Hughes and his Academy of Art music department are equipping students with the skills and tools to help them succeed in the future.

MacBook Pro. The all-in-one professional tool Hughes trusts to prepare burgeoning creators and producers for successful careers. Logic Pro on Mac serves as the foundation for his entire music and sound design curriculum. Students learn to record, edit and mix all kinds of music with a pro-level sonic palette — and create pro-level portfolios to prepare for the music industry.

iPad Pro. When new ideas for compositions spring to mind, Hughes uses Logic Remote on iPad to play software instruments, capture recordings and mix tracks with Multi-Touch gestures — from anywhere in the room.