Apple 2030 is our plan to use recycled and renewable materials, clean electricity and low-carbon shipping to bring our net emissions to zero.
A superpowerful chip. A superstar camera. A leap in battery life. A fast 5G connection. A pocket-size 4.7” design.
HomePod mini delivers room-filling sound, is an intelligent assistant, and helps you control your smart home. View all technical specifications.
View our product recycler guides to see how we maximise recovery of resources.
Compare features and technical specifications for iPhone 16 Pro, iPhone 16 Pro Max, iPhone 16, iPhone 16 Plus, iPhone SE and many more.
Augmented reality on iOS and iPadOS transforms how you work, learn, play, and connect with the world around you. And this is just the beginning.
Get €30 – €280 off a new Apple Watch Series 10 when you trade in an Apple Watch. Buy now at apple.com.
Get €30–€280 off a new Apple Watch Ultra 2 when you trade in an Apple Watch. Buy now at apple.com.
Get €30–€280 off a new Apple Watch SE when you trade in an Apple Watch. Buy now at apple.com.
Compare specs for the latest Apple Watch models: Apple Watch Ultra 2, Apple Watch Series 10 and Apple Watch SE.
Apple Watch Series 10. Our thinnest watch with our biggest display. Health insights including sleep apnoea notifications. Our fastest-charging watch.
View all technical specifications for Apple Watch Series 10.
View all technical specifications for Apple Watch Ultra 2.
Apple Watch Ultra 2. A new black titanium case. The most accurate GPS in a sports watch. And connectivity, health and safety features for every day.
Compare features for AirPods Pro 2, AirPods 4, AirPods 4 with Active Noise Cancellation and AirPods Max.
Compare features for AirPods Pro 2, AirPods 4, AirPods 4 with Active Noise Cancellation and AirPods Max.
Compare features for AirPods Pro 2, AirPods 4, AirPods 4 with Active Noise Cancellation and AirPods Max.
Compare features for AirPods Pro 2, AirPods 4, AirPods 4 with Active Noise Cancellation and AirPods Max.
Buy iPad accessories. Get the most from your iPad with cases, covers, Beats headphones, Bluetooth keyboards and more.
AirPods Pro 2 — Pro‑level Active Noise Cancellation, Adaptive Audio, Transparency, Personalised Spatial Audio and a total hearing health experience.
View all technical specifications for AirPods Pro 2.
Get €20–€585 off iPhone 16 Pro or iPhone 16 Pro Max when you trade in an iPhone 8 Plus or newer. 0% financing available. Buy now with free shipping.
iPhone 16 and iPhone 16 Plus. Camera Control. 48MP Fusion camera. Five vibrant colours. A18 chip.
Get €20–€585 off a new iPhone 16 or iPhone 16 Plus when you trade in an iPhone 8 Plus or newer. Buy now with free shipping.
Get €20–€585 off a new iPhone 15 or iPhone 15 Plus when you trade in an iPhone 8 Plus or newer. Buy now with free shipping.
View all technical specifications for AirPods Max.
iPhone 16 Pro and iPhone 16 Pro Max. Durable titanium design. Camera Control. 4K 120 fps Dolby Vision. A18 Pro chip.
AirPods Max combine high-fidelity audio with industry-leading Active Noise Cancellation, Adaptive EQ, spatial audio and free engraving.
Apple Magic Keyboard, Magic Mouse 2, Magic Trackpad 2. Redesigned to be fully rechargeable and even more of a joy to use.
Powerful. Durable. Phenomenal. Discover the new iPhone 16 Pro, iPhone 16 Pro Max, iPhone 16 and iPhone 16 Plus.