Powerful. Durable. Phenomenal. Discover the new iPhone 16 Pro, iPhone 16 Pro Max, iPhone 16 and iPhone 16 Plus.
Apple 2030 is our plan to use recycled and renewable materials, clean electricity and low-carbon shipping to bring our net emissions to zero.
Browse and purchase iPhone accessories to enhance your iPhone experience. Protect your iPhone with snug-fitting cases and armbands. Talk and listen easily w...
Apple Watch is the ultimate device for a healthy life. Available in three models: Apple Watch Ultra 2, Apple Watch Series 10 and Apple Watch SE.
A superpowerful chip. A superstar camera. A leap in battery life. A fast 5G connection. A pocket-size 4.7” design.
iPad is so versatile, it’s more than up to any task. Get things done in both fun and powerful ways with iPad.
iPad is so versatile, it’s more than up to any task. Get things done in both fun and powerful ways with iPad.
iPad has an all-screen Liquid Retina display, the A14 Bionic chip and four colour options. And it supports the Magic Keyboard Folio.
The new Mac Studio. Supercharged by the M2 Max and M2 Ultra chip. Extensive connectivity. Stunningly compact.
iPhone 16 and iPhone 16 Plus. Camera Control. 48MP Fusion camera. Five vibrant colours. A18 chip.
Get €30 – €280 off a new Apple Watch Series 10 when you trade in an Apple Watch. Buy now at apple.com.
Get €30–€280 off a new Apple Watch SE when you trade in an Apple Watch. Buy now at apple.com.
Get €30–€280 off a new Apple Watch Ultra 2 when you trade in an Apple Watch. Buy now at apple.com.
Apple today introduced the new iPad mini, supercharged by the A17 Pro chip.
Compare features for AirPods Pro 2, AirPods 4, AirPods 4 with Active Noise Cancellation and AirPods Max.
Compare features for AirPods Pro 2, AirPods 4, AirPods 4 with Active Noise Cancellation and AirPods Max.
Compare features for AirPods Pro 2, AirPods 4, AirPods 4 with Active Noise Cancellation and AirPods Max.
Compare features for AirPods Pro 2, AirPods 4, AirPods 4 with Active Noise Cancellation and AirPods Max.
Compare specs for the latest Apple Watch models: Apple Watch Ultra 2, Apple Watch Series 10 and Apple Watch SE.
iPhone 16 Pro and iPhone 16 Pro Max. Durable titanium design. Camera Control. 4K 120 fps Dolby Vision. A18 Pro chip.
View all technical specifications for Apple Watch Series 10.
View all technical specifications for AirPods Pro 2.
AirPods 4. Iconic. Now supersonic. Updated fit for all‑day comfort, a transformed audio experience and the option for Active Noise Cancellation.
Apple Watch Series 10. Our thinnest watch with our biggest display. Health insights including sleep apnoea notifications. Our fastest-charging watch.
macOS Sequoia brings window tiling and major updates to Safari.
AirPods Max combine high-fidelity audio with industry-leading Active Noise Cancellation, Adaptive EQ, spatial audio and free engraving.
Apple Watch SE has powerful connectivity, fitness, health and safety features, and is available in three case colours. It’s better value than ever.
Apple Watch Ultra 2. A new black titanium case. The most accurate GPS in a sports watch. And connectivity, health and safety features for every day.
iPadOS 18 brings new ways to work with Apple Pencil, new experiences in apps and deeper customisation options.
AirPods Pro 2 — Pro‑level Active Noise Cancellation, Adaptive Audio, Transparency, Personalised Spatial Audio and a total hearing health experience.