Apple Reinvents iPod nano With Multi-Touch Interface

SAN FRANCISCO — September 1st, 2010 — Apple today unveiled a completely redesigned iPod nano featuring Apple’s Multi-Touch interface that lets users navigate their music collection by simply tapping or swiping a finger on the display. Nearly half the size and weight of the previous generation, the new iPod nano features a polished aluminium and glass enclosure with a built-in clip, making it instantly wearable. The new iPod nano features Genius Mixes, the ability to create and edit playlists, a built-in FM radio with live pause and up to 24 hours of music playback on a single battery charge.*

“This is the biggest reinvention of the iPod nano since its debut in 2005, and we think users are going to love it”, said Steve Jobs, Apple’s CEO. “Replacing the click wheel with our Multi-Touch interface has enabled us to shrink the iPod nano into an amazingly small design that is instantly wearable with its built-in clip”.

The new iPod nano with Apple’s Multi-Touch interface allows users to access their songs, artists, albums and playlists with a tap or swipe of their finger on the display. Holding down a finger returns the user to the Home screen, and users can easily use two fingers to rotate the screen if it is clipped onto their clothing upside down. Users can also customise their Home screen by simply dragging icons from other screens onto the Home screen.

iPod nano also features Shake to Shuffle, giving music lovers the ability to shake their iPod nano to shuffle to a new song in their music library. With its built-in FM radio, iPod nano lets you listen to your favourite radio stations, and live pause lets you pause and resume playing your favourite FM radio shows without missing a beat.

With an amazing new design that is nearly half the size and weight of its predecessor, the new ultra-portable iPod nano is a natural workout companion. Clip iPod nano onto your workout clothing, touch your music and start your workout. iPod nano features a built-in pedometer that makes it easy to track your steps and also supports Nike + iPod, giving users the ability to track runs and workouts.

iPod is the world’s most popular family of digital music players with over a quarter billion sold. Apple’s new holiday lineup includes a brand new iPod shuffle for just €49; the remarkable new iPod nano with Multi-Touch starting at €159; the incredible new iPod touch with Retina display, Apple’s A4 chip, FaceTime, HD video recording and Game Center starting at just €229; and iPod classic in a 160GB model for €229.

Pricing & Availability
The new iPod nano will be available next week for a suggested retail price of €159.00 inc VAT (includes approximately €34 VAT, duty and levies**) for the 8GB model and suggested retail price €189.00 inc VAT (includes approximately €41 VAT, duty and levies**) for the 16GB model. Both models are available in silver, graphite, blue, green, orange and pink through the Apple Store (www.apple.com/ie) and Apple Authorised Resellers. The 8GB and 16GB iPod nano (PRODUCT) RED is available through the Apple Store (www.apple.com/ie) and Apple’s retail stores. iPod nano requires a Mac with a USB 2.0 port, Mac OS X v10.5.8 or later and iTunes 10 or later; or a Windows PC with a USB 2.0 port and Windows Vista or Windows XP Home or Professional (Service Pack 3) or later and iTunes 10 or later.

*Battery life and number of charge cycles vary by use and settings. See www.apple.com/ie/batteries for more information.

** VAT, duty and levies may vary over time.

Press Contact:
Adam Howorth
Apple
howorth.a@apple.com
+44 20 7184 1202

Sarah O'Brien
Apple
obrien_s@apple.com
+44 20 7184 1477