PRESS RELEASE 05 September 2007

Apple Introduces New iPod classic

New 160GB Model Holds Up to 40,000 Songs

SAN FRANCISCO - September 5th, 2007
Apple today introduced the new iPod classic, featuring 80GB or 160GB of storage that holds your entire collection of music, photos, video, podcasts and games — up to 40,000 songs or 200 hours of video. Now in its sixth generation, the new iPod classic delivers all the features customers love about their iPods, plus an enhanced user interface featuring Cover Flow and a new all-metal enclosure. iPod classic is priced at just £159 (inc VAT) for the 80GB model and £229 (inc VAT) for the 160GB model.
“The first iPod put 1,000 songs in your pocket — this new iPod classic can put 40,000 songs in your pocket”, said Steve Jobs, Apple's CEO. “With a thinner, all-metal enclosure and an enhanced user interface, the iPod classic is ideal for people who want to hold everything on their iPod”.
The new iPod classic holds up to 160GB of storage in an all-metal anodised aluminium and polished stainless steel enclosure. iPod classic works seamlessly with iTunes so you can import, manage and then easily sync your favourite content. You can buy music, video and games for your iPod classic from the iTunes Store with more than six million songs available for preview and one-click purchase.
The new iPod classic features up to 40 hours of music playback and seven hours of video playback in the 160GB model, and up to 30 hours of music playback and five hours of video playback in the 80GB model on a single charge*, letting users enjoy their entire collections of music, audiobooks, audio and video podcasts, music videos, television shows and movies wherever they go.
The new iPod classic is perfect for playing iPod games and comes pre-loaded with iQuiz, the entertainment trivia game; Vortex, a fast-paced 360 degree brick-bashing game; and Klondike, the popular solitaire card game. Additional games will be available for purchase for the new iPod classic later this month from the iTunes Store, including Sudoku and Tetris from Electronic Arts and Ms. PAC-MAN from NAMCO.
The iPod is the world's most popular family of digital music players with over 100 million sold. Today, Apple released its most exciting iPod lineup ever with the iPod shuffle in five new colours; iPod classic holding up to 40,000 songs; the incredible all new iPod nano with video playback; and the breakthrough iPod touch with a revolutionary multi-touch user interface. iPod owners can choose from a vast ecosystem of accessories with over 4,000 products made specifically for the iPod including cases, fitness accessories, speaker systems and iPod connectivity in over 70 percent of US cars.
Pricing & Availability:
Both iPod classic models are available immediately worldwide in silver and black. The 80GB iPod classic model is £159 (inc VAT) and the 160GB iPod classic is £229 (inc VAT).
iPod classic requires a Mac with a USB 2.0 port, Mac OS X v10.4.8 or later and iTunes 7.4; or a Windows PC with a USB 2.0 port and Windows Vista or Windows XP Home or Professional (Service Pack 2) or later and iTunes 7.4. Internet access is required and a broadband connection is recommended, fees may apply. The iTunes Store is not available in all countries.
    * Battery life and number of charge cycles vary by use and settings. See www.apple.com/ie/batteries/ for more information. Music capacity is based on four minutes per song and 128-Kbps AAC encoding; photo capacity is based on iPod-viewable photos transferred from iTunes; and video capacity is based on H.264 1.5-Mbps video at 640-by-480 resolution.
Press Contacts:
Apple UK and Ireland Public Relations
Email: media.uk@apple.com
Phone: +44 (0)20 8218 1440
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