Apple TV Now Shipping

Apple is now shipping Apple TV, an easy to use and fun way to wirelessly play all your favourite iTunes content from your PC or Mac on your widescreen TV, including movies, TV shows, music, photos and podcasts. With Apple TV's stunning new interface, anyone can quickly browse and view their entire collection of digital media from across the room using the simple and intuitive Apple Remote. Apple TV easily connects to almost all modern widescreen televisions.

“Apple TV is like a DVD player for the Internet age — providing an easy and fun way to play all your favourite iTunes content from your PC or Mac on your widescreen TV”, said Philip Schiller, Apple's senior vice president of Worldwide Product Marketing. “Apple TV allows you to wirelessly play your content from your PCs or Macs using your existing WiFi network as well as the newest and fastest version of WiFi — 802.11n”.

The seamless integration of Apple TV and iTunes lets users choose from over 400 movies and 350 TV shows in near DVD quality; over four million songs; 5,000 music videos; 100,000 podcasts; and 20,000 audiobooks from the iTunes Store. Users can also watch their favourite movie trailers on their widescreen TV, listen to their favourite music on their home entertainment system, and view slideshows of their photo albums in high definition resolution. Apple TV makes it easy for users to explore their entire media collection with an easy to use and intuitive new interface. With the Apple Remote, consumers can easily browse through their favourite movies, TV shows music and photos from up to 30 feet away.

Apple TV has a 40GB hard drive to store up to 50 hours of video, 9,000 songs, 25,000 photos or a combination of each, and is capable of delivering high-definition 720p output*. Apple TV is easy to connect to a broad range of widescreen TVs and home theatre systems and comes standard with HDMI, component video, analogue and optical audio ports. Using high-speed AirPort 802.11** wireless networking, Apple TV can auto-sync content from one computer or stream content from up to five additional computers right to your TV without any wires***.

Pricing & Availability:
Apple TV, which includes the Apple Remote, will be available beginning this week from the Apple Store and Apple Authorised Resellers for a suggested retail price of £199 (inc VAT). Apple retail stores will also offer hands on workshops and demonstrations of Apple TV's features.

Apple TV requires iTunes 7.1 or later running on a Mac with Mac OS X version 10.3.9 or later, or a Windows PC with Windows XP Home/Professional (SP2). An 802.11b/g/n wireless network using AirPort, AirPort Extreme or 10/100 Base-T Ethernet networking is required. Internet access is required and a broadband connection is recommended. Apple TV requires an enhanced definition or high-definition widescreen TV. iPod games will not play on Apple TV. The iTunes Store is available in the US and select countries. Television shows and feature films are available in the US only, and video availability varies by country.

Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning computers, Mac OS X operating system, and iLife and professional applications. Apple is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and will enter the mobile phone market this year with its revolutionary iPhone.

Press Contacts:
Apple UK and Ireland Public Relations
Email: media.uk@apple.com
Phone: +44 (0)20 8218 1440