PRESS RELEASE 20 August 2002

Apple’s Final Cut Pro Wins Emmy Award

CUPERTINO, California - August 20th, 2002
Final Cut Pro, Apple’s professionalvideo and film editing software, will be honoured with a 2002 Primetime EmmyEngineering Award for its impact on the television industry by the Academyof Television Arts & Sciences tomorrow at the Goldenson Theatre inHollywood.
“Final Cut Pro has democratised professional video editing by bringing thecapabilities of a £30,000 editing bay to everyone for under £1,000*”, saidSteve Jobs, Apple’s CEO. “We are honoured and excited to be receivingApple’s second Emmy Award”.
Since its introduction in April 1999, Final Cut Pro has become the mostpopular professional video editing software in the world with a strongfollowing among film and video professionals. Final Cut Pro is especiallypopular among television industry professionals because it allows them toincrease their programming output at a fraction of the cost of traditionalediting systems. Top broadcast facilities, including ABC, CBS, NBC, CNN,MTV, ShowTime, The Discovery Channel and ESPN use Final Cut Pro for theproduction of everything from feature-length projects to reality shows, newsbroadcasts, documentaries, trailers and commercials.
Final Cut Pro, based on industry-standard QuickTime, is the only non-linearediting system that supports the entire range of professional editingformats - DV, SD and HD. Final Cut Pro was the industry’s first videoediting solution to deliver professional-quality real-time effects withoutthe need for additional specialised hardware. Final Cut Pro also features afull set of powerful colour correction tools, an integrated high-capacityoffline format and an innovative interface that seamlessly integratesediting, compositing and effects tools for an unparalleled media creationworkflow.
Apple’s first Emmy was awarded in 2001 for the company’s invention andpopularisation of FireWire, a high-speed interface which is widely used inthe film and video production industries.
* Final Cut Pro 3 has a suggested selling price of £829 (Inc VAT) for a single-user licence.
Press Contacts:
Apple UK and Ireland Public Relations
Email: media.uk@apple.com
Phone: +44 (0)20 8218 1440
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