PRESS RELEASE
12 February 2002
Apple, Ericsson and Sun Team Up to Create Standards-Based, Wireless Content Delivery Solution
Carrier-Grade, MPEG-4 Based Solution Will Enable Multimedia Content to Mobile Phones and Other Wireless Devices
QUICKTIME LIVE, LOS ANGELES - February 12th, 2002
Apple, Ericsson and Sun Microsystems, Inc. today announced a relationship that will enable network operators to deliver standardised multimedia content to a variety of wireless devices, including mobile phones and PDAs. Drawing on Apple's leadership in content creation, Sun's expertise in content delivery and Ericsson's experience in wireless infrastructure, the Ericsson Content Delivery Solution will expand the market for streaming media, opening new distribution channels for content providers.
This standards-based solution is an end-to-end platform that includes Apple's QuickTime for content creation and encoding, Sun's reliable and scalable software and systems to enable content distribution, and Ericsson's ability to provide mobile operators with a full infrastructure and services solution.
“The Content Delivery Solution will open up new revenue streams foroperators by providing users with high quality multimedia services, such asmovie clips and instant news on demand”, said Torbjörn Nilsson, senior vice president, Ericsson Marketing and Strategic Business Development. “The co-operation with Apple and Sun ensures availability of multimedia content, thus bridging the media industry with the mobile community”.
Apple, Ericsson and Sun believe open standards are critical to bringingrevolutionary technology to new markets and to delivering the future ofmobile data services. All three companies are leaders in their industries inthe development and use of open standards. Ericsson is a founding member ofthe 3GPP, and Apple and Sun are co-founders of the Internet Streaming MediaAlliance (ISMA). Both the 3GPP and ISMA are organisations dedicated toensuring interoperable, standards-based technologies and products in themarket. Additionally, QuickTime was chosen by the International Organisationfor Standards (ISO) as the file format for MPEG-4.
“Working with Ericsson and Sun is the perfect example of how using openstandards can bring powerful technology to consumers and open new marketsfor businesses”, said Philip Schiller, Apple's senior vice president of Worldwide Product Marketing. “We're excited that Ericsson chose QuickTime for the Content Delivery Solution. QuickTime is widely used by content developers, and the Mac is the platform of choice for the creativecommunity”.
“The rapidly expanding content delivery market requires industrial-strength, readily scaling open systems which are the heart of Sun's business”, said Ann Wettersten, vice president of Sun's Wireless and Content Delivery Networks Group. “We're pleased to join Apple and Ericsson in enabling the delivery of rich media services that enable the wireless lifestyle”.
About Apple
About Ericsson
Ericsson is shaping the future of Mobile and Broadband Internetcommunications through its continuous technology leadership. Providinginnovative solutions in more than 140 countries, Ericsson is helping tocreate the most powerful communications companies in the world. Read more athttp://www.ericsson.com/press.
Ericsson is shaping the future of Mobile and Broadband Internetcommunications through its continuous technology leadership. Providinginnovative solutions in more than 140 countries, Ericsson is helping tocreate the most powerful communications companies in the world. Read more athttp://www.ericsson.com/press.
About Sun Microsystems, Inc.
Since its inception in 1982, a singular vision — The Network Is The Computer — has propelled Sun Microsystems, Inc. (Nasdaq: SUNW) to its position as a leading provider of industrial-strength hardware, software and services that power the Internet and allow companies worldwide to take their businesses to the nth. Sun can be found in more than 170 countries and on the World Wide Web at http://www.sun.com.
Since its inception in 1982, a singular vision — The Network Is The Computer — has propelled Sun Microsystems, Inc. (Nasdaq: SUNW) to its position as a leading provider of industrial-strength hardware, software and services that power the Internet and allow companies worldwide to take their businesses to the nth. Sun can be found in more than 170 countries and on the World Wide Web at http://www.sun.com.
Press Contacts:
Apple UK and Ireland Public Relations
Email: media.uk@apple.com
Phone: +44 (0)20 8218 1440
Apple UK and Ireland Public Relations
Email: media.uk@apple.com
Phone: +44 (0)20 8218 1440
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