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Shop iPhone
All models.
Take your pick.
NEW
iPhone 16 Pro &
iPhone 16 Pro Max
Take a closer look
From
HK$8,599
Buy
NEW
iPhone 16 &
iPhone 16 Plus
Take a closer look
From
HK$6,899
Buy
iPhone 15 &
iPhone 15 Plus
Take a closer look
From
HK$5,999
Buy
iPhone 14 &
iPhone 14 Plus
Take a closer look
From
HK$5,099
Buy
iPhone SE
Take a closer look
From
HK$3,699
Buy
Explore all iPhone accessories.
Shopping guides.
Can’t decide? Start here.
COMPARE ALL MODELS
Which iPhone is right for you?
SWITCH TO IPHONE
Switching from Android to iPhone is super simple.
Ways to save.
Right here at Apple.
APPLE TRADE IN
Get HK$1,200–HK$5,200 in credit toward iPhone 16 or iPhone 16 Pro when you trade in an iPhone 12 or higher.
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Only at Apple.
With you every step of the holiday.
Get gifts in time for the holidays with free delivery or easy pickup.
IPHONE SPECIALIST
Find gifts with an Apple Specialist in a store or online.
Setup and support.
Our Specialists are here to help.
ONE-ON-ONE GUIDANCE
Meet your new iPhone with Personal Setup.
From setup to the latest features, get tips from a Specialist in an online session.
EASY DATA TRANSFER
Access all the iCloud+ storage you need to move everything over to your new iPhone.
APPLECARE+
Protect your iPhone with unlimited repairs for accidental damage.
QUICK START SETUP
Automatically set up your new iPhone with your current iOS device.
TODAY AT APPLE
Join us to discover the best of iPhone.
Get started or explore what’s new in free sessions at the Apple Store.
The iPhone experience.
Designed to connect with everything Apple.
APPLE INTELLIGENCE
Personal, private, powerful.
Explore iOS 18. Packed with new features for iPhone.
AIRPODS
Magic runs in the family.
APPLE TV+
Watch new Apple Originals every month.°
APPLE MUSIC
Get 3 months of Apple Music free.
Included with the purchase of select Apple devices.
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AIRTAG
A supereasy way to keep track of your stuff.
Special stores.
Get specially designed pricing.
BUSINESS
From enterprise to small business, we’ll work with you.