Apple is constantly improving the built-in technologies designed to keep your personal information safe.
Safari is the world’s fastest browser. Enjoy more third-party extensions, powerful privacy protections, and industry-leading battery life.
iPhone 16 and iPhone 16 Plus. Camera Control. 48MP Fusion camera. Five vibrant colors. A18 chip. And built for Apple Intelligence.
The most powerful Mac laptops and desktops ever. Supercharged by Apple silicon. MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Mac Pro.
iOS 18 makes iPhone even more personal, with deeper customization, new ways to connect, easier-to-find photos, and support for Apple Intelligence.
iPhone 16 Pro and iPhone 16 Pro Max. Durable titanium design. Camera Control. 4K 120 fps Dolby Vision. A18 Pro chip. And built for Apple Intelligence.
Discover the new iPhone 16 Pro, iPhone 16 Pro Max, iPhone 16, and iPhone 16 Plus — built for Apple Intelligence.
Purchase your next iPhone from the Apple Store. Get answers about carriers, offers, payments, trade-in, setup, and more.
Mac lets you work, play, and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.
Mac lets you work, play, and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.
Mac lets you work, play, and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.
Mac lets you work, play, and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.
Mac lets you work, play, and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.
Mac lets you work, play, and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.
Learn about the Apple privacy technologies and controls designed to keep your devices and data secure.
Apple Vision Pro is Apple’s first spatial computer. It seamlessly blends digital content with your physical space using revolutionary technology.
Every Apple device includes powerful, intuitive apps to help you create, connect, and get things done on Mac, iPad, iPhone, and more.
The App Store gives people around the world a safe and trusted place to discover apps that meet our high standards for privacy, security, and content.
Apple products are designed to protect your privacy, because privacy is a fundamental human right.
Apple Watch Series 10. Our thinnest watch with our biggest display. Health insights including sleep apnea notifications. Our fastest-charging watch.
iCloud+ is the seamless and connected iCloud experience you love, with even more storage, privacy, and ways to stay connected with friends and family.
Built-in features for a range of cognitive needs can help you streamline tasks and make your day-to-day easier in the ways that work best for you.
iPad Pro features the M4 chip, 11-inch or 13-inch Ultra Retina XDR display, Wi-Fi 6E, is built for Apple Intelligence and supports Apple Pencil Pro.
iPad Air features an 11- or all-new 13-inch Liquid Retina display, M2 chip, landscape front camera, is built for Apple Intelligence, and supports Apple Penc...
The world’s best all-in-one computer. With 24-inch display. Advanced camera and audio. And mouse and keyboard. Supercharged by the M3 chip.
We’re continually designing new features and parental controls to help make sure children use their devices in the ways their parents want them to.
Our products and services have built-in features that can enhance the sounds you hear, or help you stay connected without hearing a sound.
Apple Watch is the ultimate device for a healthy life. Available in three models: Apple Watch Ultra 2, Apple Watch Series 10, and Apple Watch SE.
The App Store gives developers a safe and trusted platform to build, market, and distribute their apps and grow their business around the world.
https://www.apple.com/hk/en/app-store/developing-for-the-app-store/
Do more using Mac with other Apple devices. Make calls and send texts, use iPhone as a webcam, hand off files, and automatically unlock your Mac.