Apple is constantly improving the built-in technologies designed to keep your personal information safe.
Apple cares about protecting your personal information. Learn more about our commitment to protecting your privacy and about our corporate policies.
Learn about the Apple privacy technologies and controls designed to keep your devices and data secure.
iPadOS 18 brings new ways to work with Apple Pencil, new experiences in apps, deeper customization options, and support for Apple Intelligence.
Safari is the world’s fastest browser. Enjoy more third-party extensions, powerful privacy protections, and industry-leading battery life.
iOS 18 makes iPhone even more personal, with deeper customization, new ways to connect, easier-to-find photos, and support for Apple Intelligence.
Apple products are designed to protect your privacy, because privacy is a fundamental human right.
Discover the new iPhone 16 Pro, iPhone 16 Pro Max, iPhone 16, and iPhone 16 Plus — built for Apple Intelligence.
The most powerful Mac laptops and desktops ever. Supercharged by Apple silicon. MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Mac Pro.
Mac lets you work, play, and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.
Mac lets you work, play, and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.
Mac lets you work, play, and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.
Mac lets you work, play, and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.
Mac lets you work, play, and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.
Mac lets you work, play, and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.
iCloud+ is the seamless and connected iCloud experience you love, with even more storage, privacy, and ways to stay connected with friends and family.
iPhone 16 and iPhone 16 Plus. Camera Control. 48MP Fusion camera. Five vibrant colors. A18 chip. And built for Apple Intelligence.
Easily locate your Apple devices, items with an AirTag, compatible third-party products, and friends and family — all with the Find My app.
iPhone 16 Pro and iPhone 16 Pro Max. Durable titanium design. Camera Control. 4K 120 fps Dolby Vision. A18 Pro chip. And built for Apple Intelligence.
The App Store gives people around the world a safe and trusted place to discover apps that meet our high standards for privacy, security, and content.
Find out how to deploy and manage Apple technology in your school and support IT teams using Apple devices and programs.
https://www.apple.com/hk/en/education/k12/deploy-and-manage/
macOS Sequoia brings effortless window tiling, web browsing with fewer distractions, new iPhone Mirroring, and support for Apple Intelligence.
Built-in features for a range of cognitive needs can help you streamline tasks and make your day-to-day easier in the ways that work best for you.
Apple TV 4K. Our best audio and video quality. Dolby Vision, HDR10+, and Dolby Atmos. Works seamlessly with Apple devices, services, and smart home.
Do more using Mac with other Apple devices. Make calls and send texts, use iPhone as a webcam, hand off files, and automatically unlock your Mac.
There are millions of stores, apps, and websites where you can make purchases conveniently, securely, and privately with Apple Pay.
iPad Air features an 11- or all-new 13-inch Liquid Retina display, M2 chip, landscape front camera, is built for Apple Intelligence, and supports Apple Penc...
Apple Vision Pro is Apple’s first spatial computer. It seamlessly blends digital content with your physical space using revolutionary technology.
View all technical specifications for iPhone SE.
Clinicians and nurses can deliver the best care when they have powerful, intuitive tools. See how our products are transforming healthcare.