Maps is packed with smart features that make getting to and getting the most out of your destination fast and easy.
Discover the new iPhone 16 Pro, iPhone 16 Pro Max, iPhone 16, and iPhone 16 Plus — built for Apple Intelligence.
At Apple, we believe an athlete is an athlete. That’s why we design our products for every body.
Apple 2030 is our plan to use recycled and renewable materials, clean electricity, and low-carbon shipping to bring our net emissions to zero.
Apple Watch is the ultimate device for a healthy life. Available in three models: Apple Watch Ultra 2, Apple Watch Series 10, and Apple Watch SE.
A superpowerful chip. A superstar camera. A leap in battery life. A fast 5G connection. A pocket-size 4.7” design. All for HK$3,699.
iPad has an all-screen Liquid Retina display, the A14 Bionic chip and four color options. And it supports the Magic Keyboard Folio.
Stream tens of millions of songs in Spatial Audio with Dolby Atmos. Available online and offline, always ad-free. Start listening for free today.
iPad is so versatile, it’s more than up to any task. Get things done in both fun and powerful ways with iPad.
iPad is so versatile, it’s more than up to any task. Get things done in both fun and powerful ways with iPad.
The world’s best all-in-one desktop. Supercharged by M4 chip. With a 24-inch 4.5K display. Advanced camera and audio. Built for Apple Intelligence.
iPhone 16 and iPhone 16 Plus. Camera Control. 48MP Fusion camera. Five vibrant colors. A18 chip. And built for Apple Intelligence.
iPhone 16 Pro and iPhone 16 Pro Max. Durable titanium design. Camera Control. 4K 120 fps Dolby Vision. A18 Pro chip. And built for Apple Intelligence.
Purchase your next iPhone from the Apple Store. Get answers about carriers, offers, payments, trade-in, setup, and more.
Apple today introduced the new iPad mini, supercharged by the A17 Pro chip.
macOS Sequoia brings effortless window tiling, web browsing with fewer distractions, new iPhone Mirroring, and support for Apple Intelligence.
Apple products and services have built-in features for a range of mobility needs, so you can control your devices in the ways that work best for you.
HomePod mini. A smart speaker with room-filling sound. An intelligent assistant that helps you control your smart home. 100% private and secure.
Get HK$250 - HK$2,900 off a new Apple Watch Series 10 when you trade in an Apple Watch. Buy now at apple.com.
AirPods Pro 2 — Pro-level Active Noise Cancellation, Adaptive Audio, Transparency, Personalized Spatial Audio, and a total hearing health experience.
Since 2006, Apple (PRODUCT)RED purchases have helped fund HIV/AIDS programs. Choose (RED) to continue the fight against global health emergencies.
iPadOS 18 brings new ways to work with Apple Pencil, new experiences in apps, deeper customization options, and support for Apple Intelligence.
Logic Pro is a complete professional recording studio on the Mac. And it has everything musicians need to go from first note to final master.
Get HK$250 - HK$2,900 off a new Apple Watch Ultra 2 when you trade in an Apple Watch. Buy now at apple.com.
AirPods 4. Iconic. Now supersonic. Updated fit for all-day comfort, a transformed audio experience, and the option for Active Noise Cancellation.
Get HK$250 - HK$2,900 off a new Apple Watch SE when you trade in an Apple Watch. Buy now at apple.com.
Get HK$250 - HK$2,900 off a new Apple Watch Hermès Series 10 when you trade in an Apple Watch. Buy now at apple.com.
iOS 18 makes iPhone even more personal, with deeper customization, new ways to connect, easier-to-find photos, and support for Apple Intelligence.
View all technical specifications for Apple Watch Series 10.
Compare features for AirPods Pro 2, AirPods 4, AirPods 4 with Active Noise Cancellation, and AirPods Max.